IBA News Archive
Historically, it's very rare to get a press release passed by a government agency but when one of our client's blue chip customers received a prestigious award from the U.S. Department of Defense, we decided to have a go! To everyone's surprise it was passed quickly and resulted in some seriously good coverage not just in the US but globally because of the power of the endorsement for the A&D market.
Because we have our own writing team, mixing thought leadership opinion pieces with the bread & butter of press releases has always been a strength of IBA. So when we sent out a partnership story across Europe for our enterprise communication client, we were also busy placing thought leadership articles with placements in Sweden, Holland, Germany and the UK — all adding to our client's overall brand positioning.
Our writing team has also been busy drafting customer service pieces for placement in what we find to be a growing number of influential vertical market publications, from insurance and banking to retail.
On a social note, B2B companies often find it hard to see the benefits of social media in their marketing strategy, so we've been developing training and marketing support to help our clients get social! We've just completed a Europe-wide induction course for sales and marketing teams to introduce them to the benefits of social media — and more importantly to show them how to use it effectively and without taking up too much of their time.
This month we've had a very positive response from the A&D press, following our client's annual customer conference. We secured 10 world class A&D journalists as part of the press programme, which resulted in 26 interviews and some great coverage in Strategic Defence Intelligence, Enterprise Technology and CIO, positioning our client as a real thought leader in the A&D market.
Meanwhile, our payments processing client entered into a strategic partnership with an industry leader in call recording and technology. This announcement obtained placements in InsideARM and Accounts Receivable Management, and made for some great Twitter and LinkedIn material.
On the customer service front, we supported our client at one of the industry's top customer service exhibitions. The day was packed full of journalist interviews, which generated some great discussions about multichannel customer service and the key issues facing organisations in 2013. We're also supporting our client's marketing drive into the public sector with articles and comment pieces around the Digital by Default strategy, and how it impacts customer service, resulting in some nice placements in customer service and technology magazines.
On a social note, here at IBA International we're continuing to support our clients with daily tweets and LinkedIn posts. While supporting our clients, we've also been sharing our knowledge and insights to promote their involvement in social media.
A rich and varied month with placements secured around the globe in titles from retail to defense for our growing roster of clients across different markets. We have been putting a big focus on the rise of military spending in the BRICS economies for our A&D client. An opinion piece on the trend that we wrote secured a number of and also resulted in an interview with the respected US publisher of A&D titles, KMI Media group, positioning our client as real thought leader in the A&D market.
This month we also took a new UK Country sales director appointment story and used it to springboard a series of 1:1 interviews for our enterprise communication client into the channel and reseller press in addition to the normal appointment coverage - and also provided good Twitter material.
Industry analyst comments are always read with interest and provide valuable third party endorsement, so we were delighted when an analyst from First Analysis agreed to a 1:1 interview with our client and their new partner- an award winning accounts receivable management company, positioning our client as leader in the payment processing market.
On the customer service front, we are supporting our client's marketing drive into the retail market with comment pieces around how customer service has got personal with placements in retail, customer service and marketing magazines plus Twitter and a campaign on LinkedIn focus groups.
And while on the subject of social media - September saw the return of social media week for the fourth consecutive year! Here at IBA International we understand the value of partnering social media and PR, so we're continuing to support all our clients with quality content for daily tweets, Facebook and LinkedIn updates, to strengthen their PR reach.
This month our enterprise communication client has been focusing on how employees are in the driving seat, driving enterprises to revisit their infrastructure - our series of articles we wrote on UC spend has generated great international coverage in Datacentre Solutions, Telecom TV, Business and IT and Dutch IT Channel.
The way companies deliver business solutions to provide business agility is still a hot topic - an article we wrote for our A&D client around SOA received some top UK coverage in Military Systems and Technology, Naval Systems and Technology and ADS Advance.
There's no denying customer stories are extremely hard to come by, but they are worth their weight in media coverage. Our contact centre client announced their Customer Innovation Award Winners, naming Emirates Airlines as one of the winners - we generated really positive coverage not just in UK contact center pubs but in European travel magazines - a key market for them. A 'Strong Positive' rating in a Gartner Report, resulted in more positive coverage for them from Comms Business and Call Centre Clinic- and also provided excellent Twitter material.
And keeping the press up to date with clients' customer wins, means the media understand just how successful our client is. Last month an order with an award winning accounts receivable management company produced some great coverage in the US in PaymentSource, Inside Arm and Finextra. We were also able to place a piece we wrote on how new payment technologies can help the auto finance market in Credit Union Times, SubPrime News - key target markets - plus a 1:1 interview with PaymentsSource (part of the American Banker group of pubs) positioning our client as leader in the payment processing market.
Not to forget, we've been supporting all our clients with daily tweets and quality content to strengthen their PR reach.
Industry analyst comments are always read with interest so we were delighted when an analyst from Quocirca accepted our invitation to a client event, flew in from Denmark, attended the briefings and then wrote a very interesting blog and positioned our client right where they wanted to be. This resulted in third party endorsement at the same time as our other European coverage - and good material for Twitter!
We've also gained more analyst support for our A&D client that was placed as the number one ERP vendor in the A&D market. This resulted in excellent coverage in key publications including Military Systems & Technology and ADS Advance - and also again provided good Twitter material.
Meanwhile, our e-billing client is now putting a greater push on the auto-finance market where people, particularly in the US, seem to be once again buying cars. Here at IBA we've been pushing this through our corporate social media service using daily tweets and will now be starting to write some LinkedIn posts around the topic.
And finally whilst we're on the subject of social media, our corporate social media service iBAengage is becoming a growing force with our clients. We support our clients across a variety of industries to develop business insights, engage audiences and better understand their customers and the market.
It's been a very exciting month for us as we've just started to work across Central and North East Europe for our enterprise communications client. We're delighted to have got off to a really good start with some great coverage in top German publications: Funkschau, Computerwoche, IT Director, and Netherlands publication Telecompaper.
We've also been very busy with our contact centre solutions client as they expand their offering into e-commerce, and generated some nice coverage in Call Centre Helper and Call Centre Clinic.
Meanwhile, we've been gaining international coverage in Africa Telecom and IT magazine around the importance of mobile apps for the military. And obtained coverage for a comment piece we wrote around NATO's withdrawal from Afghanistan which featured in Strategic Defence Intelligence and ADS Advance positioning our client as a top player in the A&D market. And then applying the principle of 'write once, use many times', we then adapted the same copy for a blog.
Meanwhile, with customer service of huge importance to our e-billing client, who released their 'Customer First Programme', which received some nice coverage this month in top US pubs InsideARM and the Green Sheet.
And finally on a social note, our corporate social media service iBAengage has created an online buzz this month. We've been sharing our knowledge about useful social media resources for businesses which you can see here on The Marketing Donut.
IBA is delighted to announce we are now working across the whole of central and north east Europe for our enterprise communications client. Having successfully worked on their UK PR strategy for many years, we will now be working with them to build and deliver a proactive PR campaign throughout the whole of the region.
Customer stories are hard to come by but so important to keep the press up to date with clients' customer wins. This way the media understands just how successful our clients are within their industry. Last month, an order with Emirates, the international airline, produced a mass of excellent coverage from across the globe - in Computer News Middle East, Computer World Singapore, ITpro Sri Lanka and MIS Asia, to name a few, plus a whole host of A&D publications - positioning our client as a top player in the A&D market.
Meanwhile we have a perfect example of how traditional PR and social media work together. Giles Coren, the famous British food critic, journalist and TV presenter, tweeted a link to our client's voucher comparison website to his 136,201 followers. The tweet followed a press release on the topic of a real-time online restaurant reservation service being integrated into the site.
Things are hotting up for iBAengage, our corporate social media service, with all our PR clients now involved in the social sphere. Regular market-specific tweets, LinkedIn posts and blogs have become a must. And, we've been sharing our insights with the wider marketing industry as seen here on The Marketing Blog.
It's always a challenge when you want to set up interviews with a top executive with the right media - but if you get your message right, the media always responds. We arranged four really good interviews for our exec around Software Defined Networks. This, together with a briefing paper we have written on the topic, is really going to kick-start the campaign into this new market.
In the more specific market of A&D, which has its own unique challenges, we have been looking to build a campaign around the demands of the market and the solutions required. So, we were delighted to secure a placement on the topic of military supply chain in top US A&D publication, Homeland Security Today, which provides market analysis to government decision makers.
Meanwhile, we were able to place an article we had written on how retailers can reduce customer churn and grow their top-line revenue, in Retail Technology Review. This forms part of our campaign to position our customer service client as a thought-leader in key vertical markets.
And, things have been buzzing in the social sphere for iBAengage, our corporate social media service. A series of tweets for our digital performance media company around their attendance at the leads generation conference in Las Vegas, LeadsCon, was tweeted by the organizers and drove topical conversations and an influx of followers curious about our client's services. A real coup for our service!
Last month IBA headed to Data Centre World Conference and Expo where we had arranged a speaker slot for our enterprise client followed by 1:1s with top networking and data centre publications. The enterprise team had flown in from Canada and France, and made the most of the opportunity by briefing their own internal staff.
Meanwhile our digital performance agency client was off to Mobile World Congress in Barcelona where they stopped off for a video interview with Mobile Marketing Magazine - great publicity because we can use the link on their website too. Btw, they had't done a video interview before, so we made sure we gave them the necessary media training prior to the interview to ensure all key messaging and USPs came across coherently.
Meanwhile, garden centres maybe a bit less glamorous than Barcelona but nonetheless they are key for our retail management solution client. They were looking to maximise publicity for their cloud-based solution within the garden trade industry so we reached out to the market and secured placements around a major garden centre solution implementation in respected industry publications including Horticulture Week.
On a social note, iBAengage, our corporate social media service, is becoming a growing force for our clients - we support our clients with daily tweets of quality content leading to strengthened relations between our client and their partners who are following and re-tweeting from the account.
It was full speed ahead into 2013 for IBA and our clients with great placements and interviews with influential industry-specific journalists. Here are some specifics:
We helped break our customer service solution client into an important new vertical market - insurance - with a thought-leadership placement in Post Magazine - one of the UK's insurance industry's most highly rated publications with a readership of over 44,000 insurance professionals. Lots of twitter activity around this placement!
Meanwhile, after mobiles were the hot Christmas shopping topic, we built a real storm of interest in cutting-edge mobile advertising technologies developed by our New York and London based digital media client. And really interesting - a thought-leadership placement in The Bulldog Reporter prompted the former CMO of McDonald's USA to start following our client on Twitter - highlighting how traditional press relations and social media work best when they work together.
And our A&D industry client gained excellent global media presence this month, with coverage across the UK, US, France and India. The launch of its supply chain management solution featured in top industry publications Shephard, AeroMorning and Homeland Security Today. Again we saw social media and traditional PR working together when their Global Industry Director gained excellent traction for his industry posts on LinkedIn.
IBA ended 2012 on a high thanks to a busy and successful December for our clients across the globe.
We generated a huge amount of publicity for our voucher comparison website client in the run up to the holiday season. We kicked off with coverage for our client on both online and print versions of The Sunday Times, The Daily Mail and The London Evening Standard. This publicity then sparked an interview for our client on a prime time BBC Radio show. In response, our client's number of Twitter followers grew significantly.
Meanwhile, IBA ushered in 2013 on behalf of our customer service solution client by positioning them as an industry thought-leader by way of a series of top placements - including The Wise Marketer and Fresh Business Thinking- for a piece on New Year Resolutions for customer service in 2013.
Every year we take a hard look at PR activities for our clients using a series of metrics to measure PR success throughout the past year. This gives our clients and us a strong foundation to build new PR activities and enhance existing ones. In 2012 we added strong social media services for most of our clients with extremely positive results. Clients have been delighted to learn not only that the percentage of cuttings in top tier publications was well above what can normally be expected, highlighting IBA's skills in influential placements, but that they now have an integrated social media strategy as part of their marketing mix.
The upcoming year looks set to be exciting and non-stop as IBA officially launches iBAengage, a comprehensive social media service designed to work with a company's traditional PR, providing output and coverage every day of the week, 12 months a year.
November has flown by at the IBA offices. Somehow it's already time to put together our annual reviews for our clients - which includes jumping on the plane and hopping across the Atlantic for reviews with our US clients.
IBA successfully cut through the Black Friday and Cyber Monday noise for our New York and London based digital media client by rolling out their statistics on consumer digital buying habits gathered over the Thanksgiving holiday. The move resulted in great placements in US-wide mobile marketing and advertising publications which in turn caused the number of people following our client's twitter account to surge.
Our service provider for the A&D industry client gained a good media presence in multiple verticle markets internationally, with a release on its export control solution gaining coverage on Reuters. We've just started Linked-In posts for this client and our first post on mobile in A&D saw heavy engagement.
Over in the world of enterprise communications, we achieved European-wide coverage, including a placement in the highly regarded European Communications publication, for our client's new Software-Defined Networking strategy, following our release on the topic.
Between interviews for our wealth-management client with The Asset - a leading Hong-Kong financial magazine, pitching a piece on mobile technology for the military to Indian defence industry publications and getting our voucher comparison website client recommended to online and print readers of national UK red top The Sun, our actions this past month have been remarkably diverse and on a real global scale.
Expansion and success has been the name of October's game here at IBA. With the acquisition of three new clients and exciting developments going on amongst the well established, the offices have been lively to say the least.
We've set a huge level of international interest in our new solutions provider for the A&D industry client. There have been multiple interviews including one with US-based NBC News where our client discussed its mobile app designed for the military to help cut time, money and mistakes. This resulted in a placement which positions our client as a thought leader on the top international news broadcaster's website.
IBA set out to get consumers talking about another new client, a voucher comparison website. What better way than to have the client recommended by the red tops to their readership. Placements in The Sun and The Daily Star saw traffic to our client's website spike dramatically.
There was good news and great coverage for our communication services client. The BBC ran a piece on their mobile app which can translate calls in real time, after an interview that we had co-ordinated earlier in the year.
On the ever important social media side of things, we tracked the tweet reach of a tweet by The Drum - a top marketing and media publication - directing followers to an article placed in the publication by us about our digital advertising client's transatlantic expansion. The tweet reached over 42,000 people.
This month our CEO Judith Ingleton-Beer was asked to be a moderator at a round table at this year's CDN & Cloud Computing show down at Earls Court. Judith received high praise from many of the attendees on her knowledge of content delivery networks and the cloud computing industry.
Our Nassau-based estate planning and wealth management client came to London for an event on asset and wealth management, and we took the opportunity to arrange four key interviews - all of which resulted in feature copy.
Research is always in the news, so when we had some good stats on the move to cloud for our enterprise client, we decided to draft a number of different stories so we could get coverage across technology, business and vertical market publications. The coverage was excellent.
Meanwhile, for our US e-billing client we secured an interview with their local State newspaper on their success and the appointment of a new President - and this was picked up by USA Today - so the interview resulted in both local and national coverage. And never fear if an interview doesn't result in immediate coverage - an earlier relationship-building interview resulted in a headline piece in a key digital advertising magazine for our client when they announced plans to expand into a new market in the US.
It was a busy month for events and interviews! First off to Dusseldorf around the hot topic of Bring Your OwnDevice - with a strong media contingent from across Northern Europe. The UK editor from Telepresence and VC Insight came and had previously published an interview with the heads of the UK and Northern Europe, and followed up with some great coverage around the speaker presentations.
We secured nice local newspaper coverage for our E-billing client in Phoenix, Az for the appointment of their new President and CEO, including an interview with the main daily newspaper - nice local support for a change at the top for a client that employs a lot of local staff. Meanwhile our mobile client in NYC had a relationship-building interview with a top US mobile publication. Back in the UK we had some great placements on the mobile alternative to tracking UDIDs as a follow-on to Apple's controversial announcement.
The iPad is a guaranteed coverage winner, and after showcasing a client's mobile App on an on-line webcast, not only did IBA get great coverage but we also secured monthly rolling features in top industry specific publications. Research too always gets media attention so the research from our Nassau-based wealth management client with top level advisors, banks and lawyers had excellent take-up.
In April we launched our new Nassau-based estate planning and wealth management client with great coverage in the wealth management press stretching from the Bahamas to the US to Europe with an interview in the local Nassau newspaper. So a good start to this campaign.
Meanwhile on a more down to earth topic, we used the upcoming Olympics in London to craft a story around homeworking for our infrastructure client to explain just how well data networks can enable companies to let staff work at home over the Olympic period. The copy appeared in Business Review Europe and Data centre me magazine with coverage in the UK and Europe.
We continue to show that White Papers still have an important place in the media mix. For our mobile advertising client we placed white papers on mobile privacy in a top magazines, including in the US in Mobile Marketer, with downloads on a number of key websites. And when our US mobile media client appointment a new vice president, we placed some great pieces in US publication such as Adotas and Media life, as well as getting coverage in print and online for their new technology platform designed to help qualify leads.
For our UK insurance claims software specialist, we showcased their new mobile App in a webcast and arranged magazine and web placements - it seems that claims managers cau now use iPads to produce reports so accurate they can even be used to settle a claim on site.
Q1 ended with a busy March here at IBA.
We had a big iPad integration launch for our enterprise client at short notice so we opted to offer the media a webinar on the topic, with demos later. We had excellent take-up with 6 journalists attending the webinar and we were able to mop up the missing journos with 1:1s later that week - resulting in excellent coverage.
Also for the same client, we set up a telephone interview with Computer Business Review with the new head of North Europe and the new head of UK operations - again we had a nice piece about our client's positioning in the enterprise infrastructure market.
For our global mobile advertising client we placed White Papers on how to buy and track ads in magazines in the US and in the UK, with downloads on a number of key websites.
We continued to get good vertical market coverage for our US ebilling client with articles for their services in Energy Pulse magazine, while still getting coverage for their financial billing solutions in its core ARM press.
And we ended Q1 2012 with a new US mobile media client to add to our roster of clients in this growing digital advertising market.
February has been a busy month here at IBA with good coverage both sides of the pond. We've started to ramp up activity for our new mobile marketing client with featured pieces in ExchangeWire, GoMoNews and Mobile Marketing Magazine in the UK, and MediaPost, Admonsters and the Bulldog Reporter's Daily Dog in the US.
We're taking advantage of a lot of the new social media blogs and online magazines out there with coverage for our clients in Social Media Today and the Sociable Blog, and our regular posting on the ZDNet blog.
We had great coverage around plans and vision for 2012: an executive interview in Comms Dealer magazine, a comment piece around the 5 key trends for enterprise communication in 2012 in Public Technology, Business Computing World and The Data Chain, while in the US, our 12 ideas for 2012 had excellent coverage including a by-lined piece in the Medical Office Billing & Collections Alert.
Our hard work in 2011 reaped great rewards in 2012 for our UK clients - one from an interview done in 2011 which resulted in a feature-length article in European Communications, and then NetComms Europe published an article around sustainability.
In the US, February was a great month for some fantastic healthcare coverage for our ebilling client with featured articles in SurgiStrategies and EndoNurse. All in all, a great start to the new year.
The new year kicked off with a new client, that has London and New York bases and ambitions for global expansion. We announced the company's £2million funding from a venture capitalist and its entry into a new market in Japan, as well as announcements of key hires in both EMEA and the US. These received seriously excellent coverage in Bloomberg, National and target advertising, marketing, media and finance publications on both sides of the Atlantic. Great beginning for 2012.
Social media is certainly the topic of the moment, and we drafted some pitches for one of our clients around just this topic, looking at some of the myths associated with it and how to make sure you don't abuse it because the backlash is so public. The pieces were taken up by the customer service, marketing, featured blog contributions and growing body of social media online sites - so another great month for press clippings here.
There was another boost for the team at the end of month when we added a new NY-based client to our international roster of client companies.
Never say December is a quiet month for PR. As 2011 drew to a close we took advantage of the festive season by writing some seasonal-oriented pieces around shopping, mobile and social media and had excellent take-up in customer service, marketing and retail publications and mobile marketing publications.
So there was no let up here on the number of good press clippings we saw despite the traditional media wind-down in the run-up to the holiday break - some journalists even tweeted lonely 'is anyone out there?' messages! Well they were. We know magazines still get published and online publications have pages to fill - so we were hard at work getting good cuttings in IT magazines for a piece on cloud computing, in collections, billing, utilities and financial publications around a new partnership agreement.
And good news for the team here at the end of the year - we took on a new account for 2012 - a company with London and New York bases which is aiming for global expansion. So it promises to be a busy year for the team
November was a particularly busy month, with our teams attending major client events on both sides of the Atlantic.
Early in the month we were in LA for client visits and then Arizona for an annual conference - good to meet all the execs and partners and collect many good stories for our next year's campaign. Back in London we were involved in inviting media to a client event at Altitude 360 on how business can best engage with customers through social media. We attracted four journalists from key publications to attend and we, journalists and attendees posted regular real-time Tweets. There were more than 300 Tweets sent out from the event, mostly praising the speakers, their presentations, the general quality of the event and to interact with what was being said on stage.
It was another excellent month for press clippings both sides of the Atlantic, with good coverage following on from a conference in London in October in public sector and networking publications and some great clips for a US client in healthcare magazines. We also took on a new client in the digital marketing space and racked up some impressive cuttings from a piece we wrote around its innovative work in harnessing the power of Smartphones and generating online leads.
October was another great month for press clippings, with good coverage in the publications both sides of the Atlantic: nice clippings from articles written about a customer launch event we helped organise in September both in national and in local media; good coverage in target publications carried research undertaken by one of our major clients, on how businesses use social media; vertical market coverage for our client's involvement in improving network coverage and performance for a customer in the public sector; and a three-page article for one of our US-based clients in a target healthcare publication to support their drive into that vertical market.
One of our biggest clients held their annual UK customer event in London early last month and we managed to attract 15 print and broadcast journalists and industry analysts with three further telephone interviews - coverage included excellent 'on message' with coverage in a mix of target media: a video interview, audio podcast, online media and print.
We also placed our latest blog, on behalf of a client, on the website of one of our target publications.
The month was also spent building a campaign for our new digital marketing client, planning and writing a series of relevant press articles to help grow the brand. We expect to see some good coverage in target publications in November.
This was a very busy month for the team with preparations for two major events of the year coming up in October for one of our biggest clients. We generated a buzz around the two London-based events, adding proactive tweeting to the mix - and managed to attract a total of 15 journalists from target publications to attend, together with nine telephone interviews either on the day or afterwards.
It was yet another good month for press clippings including a front page of Computing's website for an article we placed inside and excellent thought leadership coverage in ITPro on our pitch around 10 social networking tips for businesses.
We have been publicising an upcoming US charity rock concert which is being sponsored by our Arizona-based e-billing client. Headline acts include legendary seventies and eighties rockers REO Speedwagon and Boston and we have already secured good coverage in the entertainment press and in the local Arizona media.
The month ended with a press launch for a partner of one of our clients in Bristol. Broadcast and magazine journalists attended and there were two telephone interviews shortly afterwards.
We ended the month winning a new digital marketing client and we have already begun the exciting work to grow the brand.
Entering the silly season for stories over the summer period, we found that events followed us around over July and August! We wrote a news pitch around the UK government's warning that the upcoming Olympics would spark a rise in remote and home working. Our pitch - did companies have the infrastructure in place to support this? We had some nice take-up in publications such as CRN and Call Centre Clinic and then, no sooner said than done, we had riots around the UK, so our story had added weight, we re-pitched it and garnered additional coverage in public sector and business magazines. We have now verticalised the story for the retail media with a nice placement in Retail Technology.
New research highlighting the fact that many workers say they don't have the technology they need in order to perform in their jobs effectively also got a lot of interest from the media - this featured in IT Pro, Business Computing World, Call Centre Clinic, Call Centre Helper and Data Centre Solutions.
And our US-based e-billing client had some nice coverage in one of its target publications - Public Power - alongside one of it's major customers in the Utility market. This follows another appearance in a recent Aite Report, which highlighted the company's position in the US Healthcare market - a clear sign that we're creating great momentum in the company's two key verticals!
We continued our sponsorship of the arts and equestrianism by again giving and presenting the award at the Society of Equestrian Artists Exhibition 2011 for the best horse and rider picture. This year it was won by Alasdair Banks for his stunning racing picture 'Duel'.
This month we began a fortnightly blog in ZDNet for one of our clients. It's nice to see the website has excellent editorial guidelines and a moderator process so no sales pitches get up. The first post was about bringing water cooler conversations into the business which our client then tweeted to business and personal contacts. Nice below-the-line PR.
We also wrote a comment pitch around social CRM which had excellent take up in publications including Direct Marketing International, Call Centre Clinic and the Customer Engagement Club. And for our enterprise client, we secured case study coverage of Hertfordshire County Council's implementation of a new network infrastructure in Netcomms Europe.
Meanwhile, our ebilling client had articles we had written on ebilling published in three of their top publications - two in the utilities market (HFMA RCS newsletter and Electric Energy T&D), and one in the healthcare market (Healthcare Finance News). We also placed a utilities whitepaper we had written on a number of websites, including Inside Arm and CPA Magazine.
Meanwhile David Bannister from Banking Technology went out to Prague for us and met up with the Bank of Greece. We look forward to his copy. Btw he took a dual carrier flight due to time constraints and he reports that EasyJet (home) was a better service than the BA (out).
May has been another busy month with a lot of coverage for all of our clients.
For our enterprise client, we've had published a number of case studies in magazines including e-Health Insider and Network Communications News. We also placed an industry comment piece in Business Computing World around the consumerisation of IT, in detail about the growth of video conferencing in the enterprise, and how this is being taken-up by business driven from the growing use of video in the personal world, such as Skype. And we had almost 500 views for a presentation our client gave at Contact Centre Live which we placed on the Call Centre Clinic website.
Our ebilling client had significant coverage for a Q1 review release, in publications such as Energy Central, Collections Recon, as well as a key vertical publication, Healthcare Finance News.
And finally we were delighted with two major achievements for one of our insurance clients: they have won the Technology Initiative of the Year Award with Liverpool Victoria at the Claims Innovation Awards 2011; and have been short-listed for the Technology Award in the British Insurance Awards 2011. Watch this space for the results!
The start of the second quarter of 2011 has brought with it huge success for our clients.
We launched the world's first global independent film video on demand streaming service, securing great placements in Screen Daily, Studio Daily, IndieWire and IMDB amongst others. As part of the launch strategy, with registrations from journalists for a preview reviewing service, we signed up key bloggers and reviewers in the independent film space for a free trial with a view to then reviewing the service, including the New York Times.
For our enterprise client, at the beginning of Q2, we took Computing and Computer Business Review to cover major announcements made at their large scale event in Barcelona. Controversial comments from the event meant that we increased our client's presence in the conversation around the use of mobile devices, namely in Computing and blogs focused on the enterprise. At the same time we had a bundle of placements, featuring in Channel Pro, Call Centre Clinic and Call Centre Focus - all helping to build a powerful brand awareness for our client.
March has been another busy month with a lot of feature placements coming through, firstly for our telematics client which featured in three of its top publications this month: Commercial Motor, Van User and Motor Transport, the latter following an interview we arranged with the company.
Our enterprise client also had a high profile media month with top tier coverage in Computer Weekly, MyCustomer.com, Call Centre Helper and networking+. We also held some press briefings this month with top senior executives, with resulting copy featuring in both Loyalty Magazine and Call Centre Focus.
We also saw some great coverage come through for our West Coast e-billing client in the form of an interview in American Gas Magazine, and a feature article in Electricity Today - both great publications to be featured in to further their growth in the US utility market.
February has been a busy month here at IBA, with multiple placements secured for our clients as well as numerous outreaches surrounding hot topics in the media.
We secured great coverage for our enterprise client, with placements of two major product launches in some of their top publications including Enterprise Communications Europe, MyCustomer.com and Computer Business Review. We also secured a feature in networking+, commenting on what SMEs can do to make their networks more 'green'.
Our West Coast e-billing client also had a busy month with lots of activity surrounding the announcement of their first utility customer, as well as a webinar detailing the launch of their new mobile payments solution. February also saw an article placed in Public Utilities Fortnightly around the importance of the growth in the use of SMS in e-billing.
A successful start to the year with two major articles in print for our telematics client - one in European Supply Chain Management and the other in Land Mobile. We also secured great coverage for their first release of the year, in key publications Fleet News, Fleet World and Service Management 365.
For our West Coast e-billing client, we started the year with a prediction piece on the future developments in electronic billing for the year ahead - a great way to get our client talking about their most recent developments and forecast for the year.
Our enterprise client had a successful first month with us at the reins, with some key thought leadership pieces, one looking at the cultural disconnect in customer service which featured in European Business Review. We also secured great coverage in Call Centre Helper with an evauation of the benefits of the customer effort score in understanding how to promote loyalty in the customer base.
We were still busy up until the last week of December before the holidays began. IBA arranged a press photocall opportunity for our West Coast e-billing client to present cheques to two local charities totalling $100,000 raised at a Rock concert the previous month. We had the local Arizona TV crew turn out and interview both the company founders and executive director as well as the charity organisers to give some live TV coverage to the event. The reward for a busy and successful year of press relations in the e-billing market has been an increased US budget for 2011.
On another continent our contact centre client had a first this month with a full profile in CFOWorld of their Paris-based CFO. It followed an interview we had set up as part of a new campaign to raise their profile in C level business publications.
2011 is looking busy for the same client. They have expanded IBA's contract covering customer service to also include a full campaign on their networking infrastructure operations to cover the UK and Northern Europe.
November has been a busy month, with major coverage secured for a number of our clients. Our US team wrote and secured article placements in both Energy Central and Public Utilities Fortnightly for our e-billing client.
Our contact centre client continued their success following last month's Enterprise Tour with placements in Call Centre Clinic and Customer Engagement Club - a nice follow-on from our outreach team's hard work. We also secured coverage for our Online Jobsboard client in one of their key publications, Recruitment International around the development of their new website, which has been designed to include added features for both job seekers and recruiters.
And for our new California-based RFID client, we secured significant European coverage as a result of just one press release, with 42 clippings in total, 3 journalist interviews secured and 2 upcoming speaker opportunities. Top placements featured across Europe in publications such as the RFID Journal, Retail Systems, Logistics Business IT and RFID im Blick. A great result to re-start their European campaign!
We have kicked off the fourth quarter of 2010 in fine style. Highlights included some great US placements this month for our e-billing client. We achieved great coverage in Collections Recon and Inside Arm surrounding a partnership with MVBA Law, as well as featuring in American Banker upon the announcement of a new solution to help streamline the returned-check process.
In the UK, our outreach team was busy again this month, this time at the Dynamic Enterprise Tour, supporting a contact centre client in conducting a series of roundtables for numerous analysts and press. We also secured some great coverage for this contact centre client, including nice pieces in both SMI and the European Business Review.
And we are proud to announce a major achievement for one of our insurance clients: they have won an award at the BCS UK IT Industry Awards 2010, in the 'Consumer IT Innovation of the Year' category. Competing against five other products from across a whole range of industries, their success in this category is a testament to their vision and pioneering work in the claims handling industry.
One of our major tasks this month was the US launch of a major research report on Online Lead Generation in 2010, carried out for our digital marketing client. Our outreach secured significant coverage, in particular a long piece - complete with graphs - which featured in the top US publication MediaPost and the e-business magazine BizReport. The outreach is ongoing.
In the UK, our outreach team was busy at Call Centre Expo and secured six 1:1 interviews around the new breed of challenging 'post-recession' consumers, with excellent resulting copy in Customer Engagement Club, as well as pieces in MyCustomer.com and Call Centre Helper.
We've had lots of coverage this month for our e-billing client, including excellent coverage for their new cash payment solution which featured in American Banker, Inside Arm and Collections Recon - a healthy selection of their target media.
And we have a new international client on board - a California-based company already recognised by the World Economic Forum with its advanced RFID technology, looking to grow across the US and into Europe. We launched the company across Europe last year and as a result they secured some major orders - another excellent addition to our portfolio of US clients.
Social media is never out of the news and we were busy during August promoting the new social media strategy of our Contact Centre client, with nice pieces in SMI and The Wise Marketer amongst top placements. August has been a good time for us to get extensive top tier coverage for the same company's Gartner award and a big Travel and Leisure customer win story, including a feature in Contact Centre World.
Every client wants to see its customers appear in their target media and our Telematics client was delighted to have two pieces in its top magazine Fleet News: one on the impact of the recession on telematics which appeared in the online version of the magazine and in Fleet News' Small Fleet Review, and then we had an excellent hardcopy feature case study on the importance of fleet telematics in the NHS. Perfect.
On a completely different note, IBA is proud to continue its sponsorship of the arts and equestrianism by again giving and presenting the award at the Society of Equestrian Artists Exhibition 2010 for the best horse and rider picture. This year it was won by Vanja Karamatic-Crew with her entry 'Concentration'. For details of the winning entry, please click here.
We have a new client on board for July - a US-based company in the property insurance market looking to grow across the UK and then into Europe - a nice addition to our portfolio of insurance clients.
We had excellent coverage for our new e-billing client with two flagship pieces: one in Smart Grid Today following a 1:1 interview with our client's President about e-billing in the utilities market; the other in a top healthcare publication, Managed Care Contracting & Reimbursement Advisor, again for a 1:1 interview following a very successful webinar.
Other placements included an excellent hard copy, double-page spread in Civil Society magazine on customer service and a fraud article in Network Security.
IBA uses the Targetwire distribution service for its clients press releases. The service recently produced record quality clippings in the IPTV and broadband markets for two clients, with a far higher number of featured and by-lined take-up than any other of the traditional wire services.
In June, media placements were at the top of our agenda with not one, but three clients featuring in national press around key business issues: personalised marketing in The Guardian, lean management in the Daily Telegraph and our Online Payment client had a comment featured in the Wall Street Journal regarding Smart Meters - all showing our clients in key thought leadership editorials.
We achieved great success for our Telematics client with front page coverage in Motor Transport Magazine for a piece looking at vehicle movement (or non-movement) during the England World Cup Match, as well as further key features in top transport publications - Fleet News, Fleet Van and m.Logistics.
Industry issues are key to getting quality coverage for clients through thought leadership, and this month we put together a Q&A piece around hot topics in the recruitment industry, such as the place of social networks in recruitment, for our Online Jobsboard client, which was featured in top business publication Fresh Business Thinking.
We continued with our Contact Centre client's analyst briefing tour, the latest meeting with Frost and Sullivan, discussing developments and strategies going forward. The same client also had great coverage across trade, charity, IT and business press for one of its customers, the charity the NSPCC, plus a double page spread in Modern Utility Management for another of its customers, Scottish Power.
May has been busy with an international launch in the online lead generation market achieving high visibility for our client in key marketing press in the US and throughout Europe. Highlights include featured pieces in Online Media Daily in the US, W&V in Germany, Strategies in France and key marketing publications in the UK.
We secured national coverage for our online payments processing client with a feature comment in the US edition of the Wall Street Journal on the hot topic of healthcare in the US. Still in the US, our press outreach teams set up a 1:1 interview for our digital signage client with top US digital signage magazine, Digital Signage Today, enhancing its ever growing profile as a key player in their field.
In the UK, our outreach team has been hard at work and secured a 1:1 interview with resulting copy for our online fraud prevention client with the Mortgage Finance Gazette, as well as coverage in Retail Technology for a comment on new developments in online security.
The team also arranged a series of 1:1 analyst and business media briefings with a number of influential business and customer service journalists, gaining highlight coverage in CIO, CCF, Customer Engagement Club for our contact centre client.
We have kicked off the second quarter of 2010 in fine style.
The lead up to the UK General Election gave us the opportunity to build our clients' positive media presence - CEO of our online lead generation client had an interview with Bloomberg News to discuss the financial impact of the forthcoming election on SME's. This was quickly followed by joining 55 other SME's voicing concern over a hung parliament. We're on a roll, no matter the election outcome.
Our team has been kept very busy managing the European conference for our contact centre client in Amsterdam. We had more than 1,000 attendees with 18 senior analysts and press from the nationals, trade and IT sector, and secured amongst many 1:1 interviews, interviews with the editor of Banking Technology and Customer Engagement Club.
Meanwhile further afield, we have secured an interview for our online payment processing client with Arizona Republic for a feature length company profile piece. Our online lead generation client went to further strengths garnering a high profile coverage in Europe with W&V in Germany and Bulldog Reporter in the USA.
The UK General Election fever hit our offices last month with the CEO of one of our clients being part of just 15 business men off to a breakfast briefing with the Prime Minister on key banking issues. Excitingly this has led to a high profile TV interview with Bloomberg News.
The same company had a high profile media month internationally with top tier coverage in the UK from Marketing Week, a piece in OMMA's MediaPost in the US and great coverage in Germany including W&V, Marketing Borse and ecommerce magazin. A major coup was a piece in the UK's Guardian newspaper.
We spent a busy few days at The IPTV World Forum 2010 where our sister company Targetwire sponsored the Press Office and attracted a significant number of companies to use its media distribution service.
And we started off the month by winning the US PR business of a payments company based in Arizona. A nice end to the first Quarter.
February has been a busy and successful month for our press outreach teams with two large press events in London to launch a new international charity into the UK.
We secured interviews with journalists from The Independent on Sunday and Bloomberg News, with lots of interest from TV and radio and this resulted in excellent coverage in a number of top tier publications including an excellent piece in Politics.co.uk and The Huffington Post to help drive our government lobbying campaign for the charity.
We continued to push editorial opportunities to our clients' hit lists with excellent coverage in Zoom In Online, IT Security, Retail Systems, and Net magazine.
Our own Disaster Management article 'The Disaster Limitation Rule Book 'Lessons to be learned from the Toyota brand disaster' sparked a lot of interest from journalists - amongst them Stuart Elliott of the New York Times. The article also appeared on MyCustomer.com in the UK and will be featured in the Spring Edition of The Strategist, published in the US by Public Relations Society of America, the world's largest organisation for PR professionals.
In the past few months we have witnessed a series of crises mis-managements – from Tiger Woods to Toyota, we have seen them repeat the same mistakes, leading to what could be irreversible brand damage. The instant nature of today's communication means no one can hide from the media, from the Tweeters or from the bloggers.
The lesson to be learned from the recent raft of crises mis-managements is how to avoid them. IBA's Judith Ingleton-Beer looks at the mistakes people and corporations make and identifies six essential rules on how to manage a crisis, starting with the cardinal rule for all crisis management – assume the worst. This way you may still have a chance at coming through a crisis with your brand a little tarnished but intact.
Despite the gloomy economic and political outlook, we have found 2009 to be a very busy and fruitful year! Here at IBA we have had a very productive December bringing this eventful year to a close and securing excellent coverage to finish 2009 on a high note.
Following a successful series of meetings in the US last month around one of the industries top Online Lead Generation shows, we wrote and pitched a number of articles which focused on boosting sales in the run up to Christmas, which resulted in great placements in a number of key marketing publications.
Back in London, our outreach team was busy at a seminar for industry professionals at the BT Tower, sponsored by our business analytics client, and we secured a 1:1 analyst briefing for leading industry publication, Mobile Media.
More coverage for our vehicle and telematics client, as well as securing an interview in 'm.logistics', a feature in 'Fleet World' and a placement in 'Land Mobile' – three of their top tier magazines. We also arranged a number of 1:1 interviews in the US for our Digital Signage client and in the UK for our Medical Recruitment client which resulted in great coverage in a number of hitlist magazines.
It's been a busy November here at IBA, starting off with a visit to the ad:tech event in New York to support our digital marketing clients, and where we managed to secure an interview with Dennis Kneale, the host of CNBC's power lunch, all aobut social media of course! Then off to Oslo for a take-on briefing and customer site visit with our new Nordics client.
We have secured some great vertical market placements this month especially for our vehicle tracking and telematics client who featured in Motor Transport, Maritime News International and Fleet News, and for our digital marketing clients with placements in NMA, Internet Retailing and Exec Digital. Our national's highlight this month was a feature for our business analytics clients in The Guardian.
European coverage has been good this month for our contact center client with two top interviews for its Spanish division, one with Call Centre Magazine, the other with Call Centre Noticias where we also had a nice placement. In the UK we had placements in CCF, My Customer and Call Centre 101 as well as an interview in Card World and features in Call Centre Europe and Consultants United. This month we had our take-on meeting with the Nordics division, so look out for more success here.
Our design client had a top panel postion at Barcelona Design Week taking part in a spirited conversation about the concept of design and its role in business today.
Off to the ad:tech show in New York in November where we have interviews for our Online Lead Generation client.
FYI: this month saw the launch of our two blogsites: The Level Pitcher provides an open commentary on the techniques that shape the news we all read; for a more irreverent look at all things PR, turn to The Spin Bin.
Media placements were again top of our agenda with not one but two clients, one a leader in Business Analytics and the other a big player in the Contact Centre field, achieving excellent coverage in the Financial Times Digital Business supplement – in both the hard copy and online versions.
Our Telematics client also had continued success within the transport press. Their Marketing Director was quoted in two of the top industry publications, Fleet News and Motor Transport, on important issues affecting the transport sector.
We also achieved excellent placements internationally, including pieces in Data Strategy and FraudWatch for our Internet Fraud client, a piece on social work in OnRec for a Medical Recruitment client and pieces in The Wise Marketer and Direct Marketing International for our Online Lead Generation client.
Our international roster of clients grew again this month with the addition of the Nordic division of our Contact Centre client.
August was a great month for international outreach. In particular we secured two1:1 interviews for our Business Analytics client with correspondents of the Financial Times for its upcoming Digital Britain magazine which included organising an international call with two US customers. Then it was over to Taiwan for face-to-face meetings for another of our clients in the Powerlines Communications industry with a target publication, Compo Tech Asia.
UK placements were good, with excellent coverage for our Telematics and Business Analytics clients in key publications, including Risk UK, Government Technology and Local Government in IT Use.
There has also been a lot of European activity this month, with newly appointed executives in France and Germany for our Online Lead Generation client featuring in top publications including Journal du Net and W&V. This client also gained some great coverage from an interview in one of its top tier Swedish publications, Dagens Media.
Meanwhile the US-based RFID company we launched into Europe last year, came back to us to work with them on European rollout.
Articles and placements were top of our agenda in July. Our online-lead generation client was featured in Brand Republic in the UK and achieved excellent coverage internationally for its finance story in the top business publications in the UK, France, Germany and Sweden.
Meanwhile our fleet telematics client had another triumphant month with two features and an interview with the sales and marketing director in key target magazine Fleet News.
Over in the world of independent films, we wrote a 'comment' about the need for filmmakers and distributors to work together which was used in Cinema Business, Millimeter and My Reviewer.
And we added another 'arts' client to our portfolio – an online music download company whose first release received positive coverage, including in MixMag, the UK’s top consumer dance magazine.
Outside of the media world, IBA continued with its support for the arts by sponsoring the Ingleton-Beer Associates Prize for the Best Horse and Rider painting at the Society of Equestrian Artists Annual Exhibition at the Mall Galleries in London. This year the Award went to Laura Barber-Riley for her painting in oils entitled Acquiescence.
Our press outreach teams were busy in June with two global events - in Spain and in Taiwan.
We managed press attendees from all over Europe for the Barcelona event resulting in excellent copy uptake while over in Taiwan our outreach for Computex 2009 created great pieces of coverage in leading Asian magazines EETimes Japan and Compotech Asia.
Over in Germany we secured a top speaker slot at Mailingtage for our Online Lead Generation client where our hardwork is paying off with interviews in Absatzwirtschaft and Online Marketing Expert, and excellent coverage in the top German publication Horizont.
Pitch writing around industry and press hot topics such as household energy consumption and online fraud resulted in securing excellent placements. And on top of all this, we were busy sorting interviews with Recruiter magazine for our Online Recruitment client, and Screen International and the Washington Times for our Independent Film client.
Despite the gloomier economic outlook, our clients are maintaining a positive media presence, and making sure that any sales opportunities that are out there in the market come their way as opposed to their competitors.
May was a big month for European and international outreach. Our team was hard at work managing the entire European press attendees for our contact centre client's user conference in Barcelona, but that didn't stop them arranging 1:1 interviews with Japanese, Taiwanese and Asian journalists for our broadband client who was at an event in Taiwan. Meanwhile we continued our UK and US push for our independent film client with well attended screenings in LA and New York.
Generating editorial opportunities is what we are good at here. New government and gas industry initiatives into the Smart Grid market triggered our editorial team to draft an excellent Comment and some Quotable Quotes for our client, which not only generated good coverage but interview and article placement opportunities; a mini-positioning Opinion Piece we had written for another client on the growth of online click fraud produced an interview opportunity and article in our client's target magazines.
On top of this, we scored great interviews for all our clients, including in Fraudwatch for our fraud solutions client, and in the telematics market, in Commercial Motor and Fleetworld.
Off to Paris at the beginning of April to supervise a series of 1:1 interviews we had arranged for our client at ad:tech Paris. This resulted in good coverage including streamed online interviews with Net Economie and VNU Net, as well as coverage in Marketing Direct.
The same client also had a prominent speaker slot we had arranged at the Promotional Marketing Exhibition where their session entitled 'New Techniques in Online Lead Generation' was the most attended of the whole event.
We publicised two new films for our Independent film client at the renowned Tribeca film festival in New York. As a result of the publicity, one attracted the biggest audience ever — 5,000 in one night and won a special Jury prize award audience.
We wrote and pitched comments to coincide with UK budget proposals. Just one example was a comment from our Spanish powerline communications client on carbon emissions which led to an interview opportunity and a commissioned article in a key target magazine.
A good month for our international expansion with the signing of a year's contract with a digital signage company for its PR in Canada and the US. In April we also won the UK vertical market PR business for the world leading company in business analytics.
Another growth month for our international business. We were appointed to run the local public relations campaign for the Spanish subsidiary of one of our international communications industry clients. They have also asked us to manage a major pan-european press and analyst event in June.
March was busy! Our independent film client was at the Houses of Parliament premiering a film about the International Campaign to Ban Landmines. Speakers included the British UNICEF Ambassador and Chair of the All Party Landmine Eradication Group. The event was attended by a roll call of industry lobbyists and journalists. Then we were off to New York to manage the second annual Independent Film Awards event with almost 400 people attending from the industry, and some 50 key journalists and nationals, including the Independent from the UK
The co-founder of our Powerline Communications client gave a presentation on Home-Networking at the IPTV World Forum in London, and we successfully secured 1:1s with six journalists and analysts.
We arranged a speaker slot for our online lead generation client at the 2009 Promotional Marketing Exhibition, allowing us to achieve a 1:1 with Incentive and Motivation magazine as well as a guest blog on the Internet World website. Their Scandinavian division also featured in Marketsføring, a top Norwegian publication.
Highlight of February was our visit to the Mobile World Congress in Barcelona, where our Mobile client launched its new cloud computing software. We secured interviews for them with prospects and with top publications and analysts including New Media Knowledge, Gartner and Mobile News.
Journalist outreach was also top of the agenda for our Insurance client who launched a major personal injury claims initiative together with a group of lawyers and medical software consultants - stories featured in a number of targeted publications, including Insurance Daily, Injury Law News and Claims Standards Council.
National placements were also a success as we had our childcare vouchers client featured in the money section of the Sunday Times. But not to forget the importance of vertical market media where our Independent Film client was reviewed in a detailed article on online distribution in Converging Media, as well as an article in Vertigo about the successful film premiere in January, End of America.
A successful start to the year as we saw two of our big clients feature at the Consumer Electronics Show 2009 in Las Vegas. We arranged 1:1 briefings with top journalists from publications including the Wall Street Journal, Computerworld and Digital Lifestyle. On top of this, we placed a lead feature in EETimes Europe for our Powerline Communications client.
We also held a film premiere in London for our Independent Film client, with over 40 members of the press attending - nationals and trade press - resulting in high profile features in the Guardian and Financial Times plus all the main film media. We missed out on a scheduled Broadcast slot with BBC The Politics Show at the last minute because the editor managed to get an interview with Alan Milburn!
And two achievements for our online lead generation client: the UK Managing Director won a prestigious Sales Promotion award for 30 under 30 industry leaders; and the Chief Executive was selected to judge a high profile internet advertising competition.
December was another successful month as we yet again exceeded targets for our clients. News of a non-executive appointment for one of our Online Lead Generation clients achieved 15 high-profile UK editorials in addition to target media appointment coverage. We also secured key editorial for the same client's Scandinavian subsidiary in its top marketing publication to support the company's drive into the Scandinavian market.
Placements and interviews were top of our agenda this month as we prepared outreach support for two of our high profile clients who were exhibiting at CES 2009 in January in Las Vegas. For our Design Consultancy client, we secured a pre-show 1:1 with Popular Science Magazine and additional face-to-face interviews for the event with leading publications, including The Wall Street Journal. We also arranged 1:1 meetings for our other client - a leader in the Powerline Communications sector - during the three day show with key target press and analyst, including Forrester Research and Strategy Analytics.
Despite the difficult economic times we live in, we find that more and more companies are using our 'unbundled' PR services to grow their businesses internationally — we signed up the French subsidiary of one of our existing clients to put in place a French PR Campaign starting 2009.
In November, we continued to achieve strong success with our outreaches across Europe and the US with placements in the UK, Finland, the Netherlands and the US for our Online Lead Generation client, and in Germany, France and Spain for our RFID client.
A major coup this month was coverage in the Wall Street Journal for an opinion piece for one of our major international clients in the mobile marketplace. This same piece achieved over 25 significant press clippings, as well as interviews with Mobile Marketing Magazine and Mobile Europe - showing how you can place an opinion piece more than once, and in very good publications!
Our client base in New York City grew and our US team secured increased levels of activity from clients for 2009 including a launch into the UK insurance market during 2009.
In October IBA achieved an impressive and varied array of press coverage for its clients. This included thirteen interviews, twelve placements and several features culminating with a front cover spread, for one of our major Call Centre clients, in the top target call centre magazine, CCF.
IBA secured an interview with The Sunday Telegraph for our independent film client resulting in excellent coverage, and arranged a series of 1:1 press briefings for an International fraud detection company with publications in key vertical sectors, including travel and retail. For an Online Lead Generation client IBA achieved International placements in the UK, USA and in Germany.
Our roster of international clients continues to grow. This month we were selected to launch of one of the industry's most advanced passive RFID technologies across Europe — the launch centred around the company's first appearance in East Europe and we secured 1:1 teleconference and face to face briefings with industry analysts including Gartner and Forrester, and press interviews across Italy, Spain, Germany, France, Belgium, the UK and Finland.
Meanwhile our mobile 'cloud' software company continues to gain traction on the international scene being dubbed by some journalists as the software that 'turns any phone into a Blackberry'!
In September international outreach was again at the top of the agenda for our clients who have extended their core campaigns across different geographies. We achieved significant success in face to face briefings and gained excellent coverage in target publications in the United States, Germany and Holland.
In particular our international online digital marketing client had interviews with five top German publications, including Kress.de and Acquisa, as a result of a great few days at the OMD show in Düsseldorf followed by a similar number of interviews in the UK and AdTech.
One call centre client enjoyed another month of great coverage with four interviews, while one of our telematics companies had placements in Logistics Manager, Fleet News and Service Management but most excitingly in World Fishing and Fishing News, demonstrating fantastic progress in branching out into its vertical markets. Finally, our online specialist healthcare recruiter had an excellent interview in Recruiter Magazine.
The team were also involved in securing attendees at several journalist and customer/prospect events this month — 21 quality prospects attended our retail consultancy client's Project Management Event. We are also working with a new e-business client on the launch of an exciting and revolutionary new product into the mobile communication software. In September we briefed analysts and the press with resulting coverage across analysts, mobile and communications media and on the very powerful consumer blog sites.
In August once again, our Contact Team demonstrated strong success in arranging outreaches for clients with face to face briefings at some of this month’s major events which included ad:tech in Chicago and the big summer Outdoor Retailer show in Salt Lake City. Our clients’ execs spoke to journalists at top publications and the meetings have already resulted in excellent coverage in target media and blogs.
Our success in quality placements for clients continues with a feature-length article in Customer Magazine — the first time our client has broken into the business press.
Highlight coverage in clients' key publications covering nationals and vertical market publications: Variety, Niche Commercial Finance, Business Weekly, Revolution, Screen Daily and New Design, plus a full page feature placement in leading sector publication Customer Magazine with an article we wrote examining the relationship between satisfied customers, customer loyalty and brand management.
A release for one of our clients, an Internet-based distributor of independent films, announcing a new partnership with the film distributor of the important new independent film SKID ROW about homelessness in the US, achieved over twenty five press clippings and resulted in interviews with a leading journalist at Society Today, and the Denver Post.
In July, we organised 1:1 briefings for one of our clients in the financial market with key sector publications, including Mortgage Advisor and Mortgage Introducer. These resulted in some excellent feature coverage.
Highlight coverage in clients' key publications covering nationals and vertical market publications: The Financial Times, Precision Marketing, HRZone, My Child, The Film Panel Notetaker and Automotive Electronics. This month, we produced a press release for a client in the fraud prevention market to announce Continental Airlines as a new addition to its customer list. The release received great coverage in American Banker, which resulted in a hot prospect enquiry from another airline.
Our ability to target journalists in a wide range of markets was once again demonstrated by interviews that we set up for our independent film client who attended this year’s BRITDOC international documentary filmmaking festival in Oxford, including the editor of Screen International.
In July we continued our sponsorship of the sporting arts with our annual Society of Equestrian Artists award at the SEA exhibition in London. The Ingleton-Beer Associates Award was won by Paul Lucas for his oil on canvas painting 'Speed' depicting the final moments of a racehorse and jockey as they fight as a partnership to win the race.
Our international operation grew again this month, with another new client joining our roster - an international provider of e-business and mobile phone software products that founded its success on supplying the private and governmental sectors in Greece.
In June, one of our major clients within the Powerline Communications sector exhibited at this year’s Computex event in Taiwan. We successfully arranged six 1:1 interviews with key journalists securing great coverage in sector-leading publications, such as EETimes, Taiwan Economic News, EDN China and Digitimes.
With Green Issues and the rising cost of fuel being hot topics in the media at the moment, we wrote a positioning piece for one of our telematics clients, which we pitched to an FT freelancer and secured an interview with our client and one of its customers. This resulted in a main feature piece plus a picture, also highlighted on the front page of the Financial Times supplement, and appeared in both Financial Times hard copy and online versions.
IBA achieved over fifty cuttings for a press release on the results of some Digital Marketing research for one of its clients in the Online Lead Generation market. For the same client IBA successfully secured a double page spread in one of the leading marketing publications, Direct Marketing International.
Blogger communities were also a target this month for some of our clients within the contact centre market in particular — CCF Online led with our client’s latest research story that highlights the overwhelming "Executive Disconnect" with regards to customer service.
Highlight coverage in clients’ key publications included: NCF Online, New Media Age, Fleet News, New Business, The Teacher, and the FT hard copy and online versions
We focus strongly on themes and issues-based PR for our clients and a highlight this month was a full page article - referencing our client - in The Daily Telegraph around a business theme we had discussed with the DT journalist.
Our international operation saw its client base grow once again, with another new client joining our roster this month, a leading European telematics company operating out of Germany.
Throughout May, we arranged a number of interviews with leading media publications including Design Week, Sales Promotion Magazine and New Media Knowledge.
In May, we coordinated the UK press attendance to one of our client’s annual Contact Centre events in Berlin, Germany. Survey figures that were unveiled at the show produced high levels of coverage in business, trade and vertical press including great pieces from Customer Strategy and Call Centre Focus.
Our 'Blog' hit-rate continues to increase with good take-up for issues around product design and ergonomic features as well as trends within the independent film industry.
Highlight coverage in clients' key publications included: The Daily Telegraph, UTalkMarketing, Fleet News, m.logistics, Catalogue eBusiness and Training Zone. International coverage saw key publications like the Wall Street Journal, EETimes Japan and Design Directory lead with our clients stories.
In April, IBA successfully arranged over ten face to face interviews for clients at some of the month’s major events, which included the film industry show IFFS, the big transport CV Show and Internet World. Our clients’ execs spoke to journalists at top publications including More4, MLogistics, Multi-Channel Marketing and FourDocs, and the meetings resulted in some excellent coverage in target film media including The Hollywood Reporter and Cineuropa.
Blogger communities were also a target this month for some of our clients in the financial services market - blog spots were produced on the implications of the FSA's report on fraud in the banks, and developments in one-day bridging loans.
Highlight coverage in clients' key publications included: The Telegraph, The Times Online, Fleet News, Service Management, Call Centre Helper, CCF and in the launch issue of the new business magazine VitAL.
Our international operations portfolio grew with another new client joining our roster this month, a digital signage company operating out of New Jersey and India.
In March, IBA organised the world’s first international award ceremony for indpendent films at the IFC Center in New York. The awards focused on the achievements of independent film producers, directors and distributors and was attended by key UK and US publications including journalists from The Guardian, Filmmaker Magazine, Total Film, Variety and IndieSlate Magazine. To date we have 40 featured pieces in top industry and national publications with many follow-up interviews including Channel Four TV.
Our international operations thrives, with another new client joining our roster this month, an international design company operating out of New York and San Francisco. One of the UK’s leading food retailers, Sainsbur’s along with our client, a pioneer in experiential learning and people development, announced a Graduate Community Action Learning Programme. We arranged interviews with key journalists and secured feature and case study opportunities resulting in some excellent coverage including great pieces in Training Journal, A Guide to Skills and Learning and HRzone.
We also ran a high profile comment piece against the government’s non dom tax policies for one of our clients in the artworld resulting in excellent national and blog coverage.
Highlight coverage in clients' key publications included: The Guardian, Evening Standard, New Media Age, Computer Weekly, CCF and Multi-Channel Marketing.
One of our major clients within the Powerline Communications sector exhibited at this year’s CES event in Las Vegas. IBA secured press interviews with the company’s top executive with key industry journalists, analysts and TV press.
Throughout the month, highlight coverage in clients’ key publications included: Channel 4.com, Motor Transport, Computer Weekly, My Customer.com and The Wise Marketer.
In light of the recent news regarding the rising cost of childcare, IBA arranged interviews for one of its clients - a leader within the Childcare Voucher Scheme arena - to share its industry expertise and comments.
January also saw the first quarter briefing between one of IBA’s Contact Centre clients and IDC’s leading field analyst during which latest issues concerning the Contact Centre and wider business industry were discussed.
For further information please call Jenny Forrester on +44 (0) 1780 721433
or email Jenny on firstname.lastname@example.org