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ABOUT IBA IBA is the only press relations consultancy worldwide to be owned by an organisation that previously published and edited leading business and specialist weekly and monthly publications. >> VISIT OUR BLOGS: www.thespinbin.com This week:
You've got tweets. We take a look at how we PR professionals tweet news stories, blog and update our linked-ins in the hope that social media is going to help the PR process.
www.thelevelpitcher.com
This week:
Social Media as a lifeline: exploit with care. PR professionals have a lesson to learn from Microsoft's tacky twitter.
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The new year kicked off with a new client, that has London and New York bases and ambitions for global expansion. We announced the company's £2million funding from a venture capitalist and its entry into a new market in Japan, as well as announcements of key hires in both EMEA and the US. These received seriously excellent coverage in Bloomberg, National and target advertising, marketing, media and finance publications on both sides of the Atlantic. Great beginning for 2012. Social media is certainly the topic of the moment, and we drafted some pitches for one of our clients around just this topic, looking at some of the myths associated with it and how to make sure you don't abuse it because the backlash is so public. The pieces were taken up by the customer service, marketing, featured blog contributions and growing body of social media online sites - so another great month for press clippings here. There was another boost for the team at the end of month when we added a new NY-based client to our international roster of client companies.
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