Free report: How businesses across the globe are answering the COVID-19 and Brexit wake-up call

IBA market research reveals the most radical shake-up for international businesses in a generation

At a time of a global pandemic and the UK, the world's fifth largest economy, leaving the European Union and looking to sign new trade deals, B2B businesses are actively reorganising their marketing & PR strategies and planning how to spearhead expansion into new markets and geographies.

Research Report 1 preview IBA has published two primary research reports detailing how B2B organizations are already readjusting and actively planning their recovery through their Marketing and PR strategies.

The results are based on a unique research project conducted during August 2020 by Cint for IBA, gauging sentiment among North American, UK, Australia and New Zealand B2B business leaders operating in numerous industries.

Looking for unique insights into how businesses are responding to unprecedented disruption throughout 2020 and how they are approaching international campaigns? Download part one of our two-part research report series:

Fill out the form below to receive your free report copy:

Want to discuss these findings and how your business can respond?

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Develop your PR roadmap

IBA will share unique insights into today's digital communications landscape.

Break new ground

Discover how PR can be used to push your business and products into new markets and geographies.

Transform your PR & Marketing strategy with IBA:


Targeted content creation from a journalist-trained editorial team.


A full-scale, low-cost PR campaign to get the most out of your content marketing efforts.


The quick and effective way to achieve consistent international coverage for your business.


A smart and simple solution to your B2B social media strategy.


Find the people who influence the buying decisions and convert them into brand advocates.


A low-cost blogging program to strengthen lead-gen and establish authority in your markets.