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Is your news story guilty of the ‘spray & pray’ approach?
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IBA International
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According to one statistic, nearly 2,000 press releases are released by the three top newswire services every day. With more press releases being distributed and less journalists to read them, getting your news seen by the right person is becoming…
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19
Aug
2016
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Is your news story guilty of the ‘spray & pray’ approach?