Post by: IBA International in Strategy
In today's changing media landscape, executive interviews still remain a journalist's 'bread and butter' when it comes to producing copy. A journalist also lives and dies by their contacts, so give them one good interview and expect to see them…
Post by: IBA International in Strategy
International events can be a key part of a PR and marketing campaign for brands and organisations. The signal is – you are big, global and successful. Whether you're launching a new product, making a major announcement or kicking off…
Post by: IBA International in Comment
I'm sure you've all seen it by now – Hillary Clinton escorted from a 9/11 memorial event after being taken ill, before nearly collapsing while being helped into her car. Even before this latest health scare, Trump's team had consistently…
Post by: IBA International in Comment
'Smart' is the new normal across a host of industries at the minute, artificial intelligence and smart cities are becoming a reality and smart devices are taking the consumer world by storm. Could PR be another industry set to witness…
Post by: IBA International in Monthly Roundup
There were negative headlines in the world's media even before the Rio Olympics began in August – accusations of heavy pollution in sailing areas, a wave of crime was predicted to hit spectators – even body parts washing up on…