10 golden rules for press interviews – part one

In today's changing media landscape, executive interviews still remain a journalist's 'bread and butter' when it comes to producing copy. A journalist also lives and dies by their contacts, so give them one good interview and expect to see them…

International events don’t have to cost the earth: 5 tips for a successful B2B event

International events can be a key part of a PR and marketing campaign for brands and organisations. The signal is – you are big, global and successful. Whether you're launching a new product, making a major announcement or kicking off…

Team Clinton’s dismal damage limitation strategy gifts Trump an advantage

I'm sure you've all seen it by now – Hillary Clinton escorted from a 9/11 memorial event after being taken ill, before nearly collapsing while being helped into her car. Even before this latest health scare, Trump's team had consistently…

The rise of robo-PR?

'Smart' is the new normal across a host of industries at the minute, artificial intelligence and smart cities are becoming a reality and smart devices are taking the consumer world by storm. Could PR be another industry set to witness…

The Rio Olympics – a legacy of failure or success?

There were negative headlines in the world's media even before the Rio Olympics began in August – accusations of heavy pollution in sailing areas, a wave of crime was predicted to hit spectators – even body parts washing up on…