Post by: IBA International in Strategy
International events can be a key part of a PR and marketing campaign for brands and organisations. The signal is – you are big, global and successful. Whether you're launching a new product, making a major announcement or kicking off…
Post by: IBA International in Comment
I'm sure you've all seen it by now – Hillary Clinton escorted from a 9/11 memorial event after being taken ill, before nearly collapsing while being helped into her car. Even before this latest health scare, Trump's team had consistently…
Post by: IBA International in Comment
'Smart' is the new normal across a host of industries at the minute, artificial intelligence and smart cities are becoming a reality and smart devices are taking the consumer world by storm. Could PR be another industry set to witness…
Post by: IBA International in Monthly Roundup
There were negative headlines in the world's media even before the Rio Olympics began in August – accusations of heavy pollution in sailing areas, a wave of crime was predicted to hit spectators – even body parts washing up on…
Post by: IBA International in Comment
Customers are getting further down the decision funnel before contacting sales Actively demonstrate to prospects how your business is helping customers Are you sending out the right signals to potential customers? It's one of the 'classic' rules and often one…
Post by: IBA International in Comment
According to one statistic, nearly 2,000 press releases are released by the three top newswire services every day. With more press releases being distributed and less journalists to read them, getting your news seen by the right person is becoming…
Post by: IBA International in Comment
Rio drops the PR baton Clorox picks it up and runs with it PR lessons learned from the #GreenPool incident In PR terms there's nothing worse than something unraveling in front of your eyes, while you have absolutely no control…
Post by: IBA International in Monthly Roundup
In PR terms, the arrival of summer marks the silly season when bizarre and outlandish stories start to make the headlines in want of better copy crossing the journalist's desks. In the UK our own football elite kicked off the…
Post by: IBA International in Comment
Whatever your social media marketing goals - driving traffic, connecting with influencers, nurturing leads, or grabbing some brand awareness - unless you are sharing the right kind of content you may as well just frame it on the wall of…
Post by: IBA International in Comment
Like everyone else, I'm sure you haven't missed the news of Pokémon Go taking the world by storm, combining augmented reality with your everyday smart phone. Children, adults, the IBA editorial team – everyone's wandering around outside with their eyes…