Post by: IBA International in Guest Blog Strategy
Guest Blog by Mike Owen, Marketing Consultant, Modo Marketing The buyer journey is over 75% complete before customers reach out to sales More and more companies are looking to build relationships with social influencers Feed relevant content to establish relationships,…
Post by: IBA International in Comment Strategy
2016 was the year of upsets. Who would have predicted the UK voting to leave the European Union? Certainly not the polls. And who would have predicted reality TV star and self-proclaimed King of Twitter Donald Trump would have won…
Post by: IBA International in Monthly Roundup
Here at IBA we always try to learn from not just our own but others past mistakes. Here, Jon Brown at IBA decided to have a quick look at some memorable PR disasters of 2016 – and what we learned…