Post by: IBA International in Strategy
There can be many reasons why getting a company blog off the ground can be a bit of a chore for businesses: The investment of time and resources, the lack of skilled copywriters, the belief that their products and services…
Post by: IBA International in Monthly Roundup
April marks the start of the second business quarter and, for a lot of countries, the start of the Easter holidays. Here at IBA, the team is looking forward to take some time to reflect on what has been an…
Post by: IBA International in Strategy
Putting together a content marketing campaign that helps a business grow involves having a strategy that covers content and delivery. Our free guide to B2B content marketing success explains how.