Has cutting comms budgets during coronavirus been a wake-up call for businesses?

Everyone will want to get back to business as usual as soon as possible after the pandemic, but budgets won’t instantly be the same as they were before. Here’s how you can still achieve great PR results while avoiding large…

Don’t be a stranger – be smart with how you keep in touch with your teams, customers and communities

Keeping in touch has never been so important both personally and for businesses. If the current crisis has not brought your teams and customers closer yet or made you more creative, here are some of our tips to get you…

Understanding Signal Theory: It’s not just what you say, it’s the way you say it

People buy from winners, and what winners don’t do is hit the panic button the moment they are confronted with a problem which is beyond their control. B2B businesses should signal enough to demonstrate an appropriate level of business as…

Getting good coverage at a time of crisis: IBA clients show the way

If you’ve read our latest blog post, you’ll know that we’re advocating business continuity during the uncertain times caused by the coronavirus pandemic...

Are Trump’s coronavirus briefings his new 2020 campaign rallies?

The power of direct communication to signal leadership cannot be emphasized enough in crisis situations - Donald Trump and his coronavirus briefings are a case in point.