As we enter the summer months many will be having holidays, looking forward to a few relaxing days off – and maybe staying in some new locations given the current international travel restrictions! Often working around annual leaves in the ‘silly season’ can mean slowing down – even more difficult to achieve as some businesses are already operating at a reduced capacity during lockdown! But here at IBA we’re keeping the momentum up as we welcome more clients to the team and continue to score PR wins across the board for our existing roster.

Welcoming a new client

We’re pleased to onboard another new client at IBA. Their automated labelling solution has been crucial for businesses producing PPE, hand sanitizers and other essential items during the pandemic. We will be working with them in the UK and US placing highly relevant content in medical device, chemical and cosmetics media outlets.

Kicking things off in style

Our first thought leadership article for our new client in the contact center space has been a hit with the media in the UK. It’s all about how working from home is more than just a set of headphones and a PC – so a buzzing hot topic across every industry, and the media agreed – two placements already and more to come, we’ve really hit the ground running with this new client. We’ve also re-purposed the piece for the SA market and already have some top media interest.

Virtual events prove their worth once again as a source of valuable content

Our international A&D software client hosted a number of online panel sessions across June and July to thrash out the current state of the defense industry, with a key focus on military modernization and business transformation. Not only has the series of discussions acted as a fitting replacement for events on the B2B conference circuit, it’s created content for future thought leadership, blogs and social media!

Can you help propel our clients even further?

If helping B2B technology organizations achieve these results sounds like something you’d want to explore, then we have some good news: IBA is now hiring! We’re looking for graduates who want to kickstart their career in communications and PR. If this sounds like something you or someone you know might be interested in, then the application details are here.

Eleanor Rhodes is a PR Account Executive at IBA International.

Leave a comment