Deck the halls with coverage – a festive 2020 review from IBA

As we prepare to move into the festive period, here’s the IBA International take on what’s been a year of change, adaptation and success – plus a hint of what lies ahead...

IBA International announces the Global Outreach Hub – B2B marketing communications made easy and low cost

New high-impact, low-cost, global PR support package launched for organizations looking to boost marketing drives and enter new markets 2021 post-Brexit and hopefully post-pandemic Launch follows IBA primary research that finds B2B organizations feel expansion and recovery plans are held…

2021 New Year Resolution: Time to pivot to new geographies and industries?

This year has been dominated by the coronavirus pandemic, but it has given us all time to think - and IBA research shows despite the widespread disruption, B2B organizations have thought and are optimistic about the future...