How has Covid-19 impacted FinTech?

We’re back with the next instalment in our popular series of industry spotlights and this week we’re focusing on the FinTech industry. The coronavirus crisis has escalated the use of technology...

IBA helps the B2B sector put its best foot forward – Q4 emphasis on coverage with an eye on the future

Despite the world around us slowing down to mitigate a second wave of Covid-19, the IBA team is busier than ever as we help steer our clients into that important fourth quarter of 2020...

Taking a closer look at the state of the press release

The press release has always occupied a key role in B2B communications throughout the move from paper media to increasingly digital online platforms. Its delivery may have changed – but its strategic importance should never be in doubt.

Why verticalization offers the perfect post-COVID tonic

Initial IBA International research conducted with key B2B marketing decision-makers worldwide reveals over half of all surveyed businesses are actively exploring how to break into new markets this year...

Businesses buckle down for a good Q4 2020

With only a few weeks left until we start the final Quarter of 2020, we are entering one of the busiest periods in the PR calendar, and our focus is on helping our clients generate leads...

Growing into the new normal in agritech

COVID-19 put incredible strain on the agriculture industry globally and has exposed several vulnerabilities in the food system, such as insufficient capacity in domestic food production and labor challenges...

What does the future look like for aerospace? Industry experts weigh-in

Re-designed cabin interiors, cargo aircraft and contact-free processes become the norm The aerospace industry was one of the hardest hit by the coronavirus crisis, with flights running at an all time low capacity during the height of the pandemic –…

Pre- and post-pandemic industry activity: what the experts are saying

China changes, Boeing needs to take stock, growth in emotional empathy, manufacturing marches on… The COVID-19 pandemic has left no industry untouched as supply chains, transport links and staff availability were all heavily disrupted. The manufacturing industry was no exception,…

How IBA clients are keeping momentum up through the silliest summer season of all time

As we enter the summer months many will be having holidays, looking forward to a few relaxing days off – and maybe staying in some new locations given the current international travel restrictions! Often working around annual leaves in the…

COVID-19 has put regional news under the spotlight – at a time when we need it most

The coronavirus pandemic has forced us all to pause and take stock of our lives over the past few months. Socializing with friends, visiting family members and jetting off on holiday are things we’ve all taken for granted at some…