Post by: IBA International in Strategy
Traditional bricks and mortar PR agencies just don’t get it. Their traditional line of ‘we know the journalist’ was falling down pre-COVID and has almost certainly jumped off a cliff post-COVID. These PR agencies lead with their ‘contacts’ first –…
Post by: IBA International in Strategy
Businesses have several key decisions to weigh up as countries around the world begin to relax lockdown measures and draw up plans to kickstart their economies – and that includes the approach they take to launch new marketing campaigns. For…
Post by: IBA International in Monthly Roundup
Whether lockdown has felt like a few weeks or a lifetime, the good news is that we seem to be coming into the exit phase – and it’s time to start capitalizing on opportunities and making up for those lost…
Post by: IBA International in Monthly Roundup
The last few months have provided one of the biggest global business shocks in the past half century, and in our 50+ year history IBA has seen a few. But one thing has never changed, our commitment to sharing knowledge,…
Post by: IBA International in Strategy
How to navigate the marketing dilemma when every penny counts In this blog we examine how UK SMEs can expand into promising new markets after Brexit. Stay tuned as the series will next look into how the world can take…
Post by: IBA International in The Spin Bin
In the UK we clap the National Health Service employees every Thursday for their selfless work on the frontline to battle against the COVID-19 virus. Well, I’m all for clapping, raising a glass, calling three cheers, whatever to the trade…
Post by: IBA International in Strategy
After the initial shock of the COVID-19 crisis, the gradually unfolding uncertainty, and the long adjustment to the ‘new normal’, most organizations are now getting ready to plan for the future. Determination and quick thinking are required as businesses draw…