The true meaning of scalable PR: Realize your marketing campaign ambitions at your own pace without paying over the odds

Businesses have several key decisions to weigh up as countries around the world begin to relax lockdown measures and draw up plans to kickstart their economies – and that includes the approach they take to launch new marketing campaigns. For…

How IBA clients have seized the initiative as lockdown eases

Whether lockdown has felt like a few weeks or a lifetime, the good news is that we seem to be coming into the exit phase – and it’s time to start capitalizing on opportunities and making up for those lost…

IBA in the news: Here’s our High Five of published articles helping marcoms professionals make sense on the ‘new norm’

The last few months have provided one of the biggest global business shocks in the past half century, and in our 50+ year history IBA has seen a few. But one thing has never changed, our commitment to sharing knowledge,…

Calling UK SMEs – the world could be your oyster post Brexit

How to navigate the marketing dilemma when every penny counts In this blog we examine how UK SMEs can expand into promising new markets after Brexit. Stay tuned as the series will next look into how the world can take…

Targeting your B2B content strategy is more than just a numbers game

Focus on high UVPM and audience figures can mean missing key buying personas Digital marketing has transformed B2B PR and communications – and rightfully so. PR has increasingly had to become a lead generation tool and the C-suite want quantifiable…

The power of communication in a crisis: How IBA clients have reaped the rewards

Advice for communicators has been varied during the coronavirus crisis, but we were shocked that some big-name and high retainer fee agencies were warning B2B organizations to only focus on opportunities and content for ‘down the road’ to get placements.…

Three cheers for the trade and tech media – they stand tall and proud against the rest during this pandemic

In the UK we clap the National Health Service employees every Thursday for their selfless work on the frontline to battle against the COVID-19 virus. Well, I’m all for clapping, raising a glass, calling three cheers, whatever to the trade…

How ‘brand stretch’ can give savvy businesses new market opportunities

After the initial shock of the COVID-19 crisis, the gradually unfolding uncertainty, and the long adjustment to the ‘new normal’, most organizations are now getting ready to plan for the future. Determination and quick thinking are required as businesses draw…

Why now is the time to roll out your marketing campaigns to reach new markets and new geographies

After unprecedented global disruption, businesses are looking to revive plans to reach new markets and geographies. But how do they move their products and services into markets where they have little brand presence and face well-established competitors?

6 PR and comms lessons from 6 companies – great, large and small

It feels like we're now ‘past the peak’ of COVID-19 hospitalization rates - welcome news for us all - and past the peak of shock-factor COVID-19 news items. The conversation is now shifting toward the brave new post-COVID world as…