March has transpired to be a hectic month for PR and MarComms professionals worldwide – albeit primarily for royal correspondents and TV journalists – with the constant shocking stream of events getting attention.

But dare I say, in the more normal world of B2B, activity has not stopped either and IBA has been busy with product launches, preparations for new client markets and an abundance of writing efforts that have kept the team on their toes! So as the vaccines continue to roll out, the days get sunnier (depending on which hemisphere you’re in), and the nights get lighter – the near future has much to look forward to and this month was no exception!

All bases covered

A successful virtual product launch by our client in the enterprise technology field kicked off this month’s string of activities. We secured a number of journalist attendees from across the globe and already are seeing great traction. But the activity doesn’t stop now the event is over, it’s all about achieving more traction with follow-up interviews, event write-ups and even more bylined articles, so there’s plenty more coverage to come.

It’s fair to say the virtual experience has made a great impression, and now is the time for other organizations to adopt the same approach – 71% of marketers are confident virtual events are here to stay! My colleague Jamie Kightley wrote a nice piece last week about lessons learned from virtual events – might be worth checking out!

There’s drafting efforts in the pipeline

So, new products, and now new campaigns and new markets… as we support our global digital service provider client with their entry into the property management and professional services sectors. It’s all systems go on the drafting efforts as we help prepare valuable content for initial publication pitching.

Keeping up with the regulators

Never a dull moment here at IBA – even regulations can be fun to write about! Our client that provides labelling technology solutions to multinational companies in highly regulated industries, is carrying out a significant push to align with upcoming EU industry legislation in the medical field. To support this, the IBA team has been hard at work creating content in different formats including white papers, case studies, blogs and thought leadership articles. It’s an IBA adage – the same message from more than one source is more readily believed and we practice what we preach! As a result, we’ve been able to position our client as a trusted and established provider, helping medical companies become compliant for the upcoming May deadline.

The power of a three-month project

As the month draws to a close, so does a very successful PR project. The team is currently tying up an effective 3-month package to establish our AI contact center solutions provider client with recognition from a leading industry analyst. The project kicked off back in January through a press release distribution to a number of target European markets, followed by a pitch and place thought leadership article from the company’s managing director. The project has generated great traction in a few short months. Our client is very satisfied with their 20+ media placements in top tier publications across Europe.

Follow the metrics

So it’s goodbye to a busy Q1. Our research last year showed that 70% businesses across the globe were ready to expand their PR and marketing campaigns in 2021, so it’s good to see that our clients are following the metrics!

Georgia Harris is a PR Account Executive at IBA International.

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