Post by: IBA International in Monthly Roundup
The May weather may have been hit and miss (certainly in the UK!), but this has not dampened team spirit or the start of Q2 here at IBA International – positivity, productivity and a whole lot of press activity…
Post by: IBA International in The Spin Bin
We’ve discussed News as Entertainment and News as a Narrative, all illustrated by the Main Stream Media and its obsession with readership and clickbait in the brave new world of Twitter, Facebook, Instagram, TikTok – they keep on coming...
Post by: IBA International in Comment
2020 throwback: After unprecedented global disruption, businesses are looking to revive plans to reach new markets and geographies. But how do they move their products and services into markets where...
Post by: IBA International in The Spin Bin
In the first part of this short trilogy on news, I argued that news is now part of the entertainment industry by bringing three witnesses to the stand. I now bring to the news stand that news is now a…