Launches, laughter and leadership – how the month of July has been one to remember

The month of July has been a busy one which has not disappointed, both in and out the office. We’ve had football finals in front of screaming fans, “Freedom Day” and last but certainly not least, we launched with a…

Industry spotlight: The five essential digital building blocks transforming the construction industry

From top to bottom, here’s our High Five of the top ConTech innovations taking construction out of the dust and into the digital age ­– from drone technology and data analytics for net-zero buildings, to IoT-based wearable tech. It’s all…

Busting the myth of ‘media engagements’! Three questions to ask about your PR reporting

A year ago the IBA team decided to bust the PR agency myth around "media engagements" vs. actual PR metrics and results. We've sat on too many multi-agency reporting calls only to hear some of the "industry leading" agencies explain…

Are there lessons to be learned from Love Islanders? Brand influencing confirms its worth in the B2B space

It’s back! Love Island has returned to our screens for another summer – and it’s brimming with hopeful singles looking for love - and a soon-to-be career of social media influencing, and brand deals.

June – a Month of New Opportunities, Thought Leadership, and I earn my IBA stripes

June, along with my work experience placement, has flown by with new opportunities for our many clients across our portfolio...