And here we are again – another month down, another hive of activity at IBA to report on, and I have become ‘real’ – yes, that’s right, I’ve been taken on full time!

June, along with my work experience placement, has flown by with new opportunities for myself and for our many clients across our portfolio.

It’s good to be green

Sustainability is a focus for us all, so it is with good heart that we are working with one of our clients to help them deliver software solutions to help companies around the world achieve their sustainability objectives. Sustainability is more than just worrying about plastic bottles, it’s taking the bigger picture around circular economies and the role of business software infrastructure to turn supply chains green and extend the lifecycle of products.

Having launched this last month, it’s excellent to see the press receptiveness of our client’s forward-thinking sustainability strategy – we’ve already positioned a Q&A with its new ESG Director in a prominent U.S. horizontal that’s part of the well-respected Medium publishing platform.  

Off to a good start

Helping our clients move into new markets is something IBA is particularly good at, so I was interested to see how they do it for our end-to-end business management solutions provider. The team placed an excellent thought leadership article in one of the top publications in the Property Management space with four more under review ­– so putting a lot of wellie into getting our client’s name out there in a new target industry.  

In addition to Property Management, we’ve been helping the same client expand within the food and beverage market. Following a thought-provoking podcast on digital transformation in the food industry, we’ve begun to draft an industry piece around the market needs and solutions available. Expect more to come!

It’s coming home!

We haven’t just been working hard with our clients here at IBA, we’ve also been working on our own thought leadership program with placements in global PR and marketing publications. We’ve collectively written multiple articles on how PR has grown its influence during COVID-19 and how to measure PR campaign success, which has seen traction in a number of well-respected publications – just a few highlight placements include B2B Marketing, Marketing Profs and O’Dwyer PR.

Success for one and all

What a month it’s been – not only has the IBA team pioneered some of our own thought leadership pieces, but we’ve enabled clients to venture into new territory while keeping sustainability at the heart of business. So, as we celebrate the newest addition to the team (well at least I am), we also celebrate a successful June. Not only do I look forward to what surprises July may bring into the office, but also to my future here at IBA. My blogging days aren’t over quite yet. Cheers!

Lois Unsworth is PR Account Executive at IBA International.

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