The month of July has been a busy one which has not disappointed, both in and out the office. We’ve had football finals in front of screaming fans, “Freedom Day” and last but certainly not least, we launched with a new client! Launching a new client is always exciting, especially when you break into new countries and markets.

In addition to all this, here at IBA International we celebrated Founder’s Day. Fifty-five years of IBA which we celebrated in style watching the Newmarket Races with Prosecco and Pimms. So, sit back and let’s get straight into this month’s round-up!

Launching our way to freedom!

It’s been a while in the pipeline, but we can finally reveal we have launched our new client – already a household name in the high street automotive and retail services. The launch saw the high-street giant not only move towards the B2B field service sector with its proprietary technology but also takes its first steps into the U.S. market. The launch has been well received with nearly 20 news items across both geographies!

But hold the applause, not only have we pushed through into U.S. and U.K. markets and made considerable impressions on a multitude of B2B media publications, our client also completed an interview with top UK IT newspaper, Computer Weekly, adding another exciting high-profile piece of coverage to this formidable launch.

 Two power houses join forces to drive the future of aircraft maintenance

From powering road travel to flying high – pitched and placed a key article for our enterprise technology client within the aerospace and defence sector. The piece outlined the collaboration between our client and one of the world’s biggest aircraft engine manufacturers. Their collaboration focuses on using machine learning and digital twins to reduce delays and minimize unexpected engine failures.

There’s been excellent early media interest in the article – so watch this space.

Keeping up to data with government guidelines

To round off a top-quality month, our leading insurance analytics client has been tapping into in-house data captured on motor insurance claims and settlements. New Whiplash Reform legislation has thrown up some interesting stats on motor claims which is helping insurers understand their claims policies. Our article positions our client as early market leaders in this field and needless to say, has already gained high social media engagement.

A momentous month and one to remember!

There’s been a lot to celebrate – not only have we positioned some of our client’s leaders in new and existing markets, but we’ve also played a role in the success of a new powerhouse aviation partnership. With all of this and Freedom Day now allowing us to hug our family and friends, we can round off the month of July in good spirits – oh and Happy 55th Birthday IBA, seems an old dog can always learn new PR tricks.

Lois Unsworth is PR Account Executive at IBA International.

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