Post by: IBA International in Monthly Roundup
The month of July has been a busy one which has not disappointed, both in and out the office. We’ve had football finals in front of screaming fans, “Freedom Day” and last but certainly not least, we launched with a…
Post by: IBA International in Industry Spotlight
From top to bottom, here’s our High Five of the top ConTech innovations taking construction out of the dust and into the digital age – from drone technology and data analytics for net-zero buildings, to IoT-based wearable tech. It’s all…
Post by: IBA International in Strategy
A year ago the IBA team decided to bust the PR agency myth around "media engagements" vs. actual PR metrics and results. We've sat on too many multi-agency reporting calls only to hear some of the "industry leading" agencies explain…
Post by: IBA International in Comment
It’s back! Love Island has returned to our screens for another summer – and it’s brimming with hopeful singles looking for love - and a soon-to-be career of social media influencing, and brand deals.
Post by: IBA International in Monthly Roundup
June, along with my work experience placement, has flown by with new opportunities for our many clients across our portfolio...
Post by: IBA International in Strategy
This blog was originally drafted in summer 2021, just as the first signs of first lockdown easing were beginning to creep through – how long ago that seems now! Its purpose was to highlight the importance of scalable PR...
Post by: IBA International in Strategy
PR pros and marketing managers will be no stranger to the question from comms sceptics – “just what quantifiable value are we driving from our PR program.” For this blog, we’d like to zero in on the often-overlooked benefit of…
Post by: IBA International in Comment
From columnists and editors to special correspondents and hacks, all of us often go by the simple moniker ‘wordsmiths’. Words do more than provide scrabble fodder. They shape our perceptions – about life, about governments, about business.
Post by: IBA International in Comment
The latest annual instalment of the ‘Global State of the Media Report’, published by PR and Marketing intelligence company Cision, provides us with an extensive update on what makes journalists tick in 2021, from story types and media challenges through…
Post by: IBA International in Monthly Roundup
The May weather may have been hit and miss (certainly in the UK!), but this has not dampened team spirit or the start of Q2 here at IBA International – positivity, productivity and a whole lot of press activity…