How B2B companies can own the News narrative

We’ve discussed News as Entertainment and News as a Narrative, all illustrated by the Main Stream Media and its obsession with readership and clickbait in the brave new world of Twitter, Facebook, Instagram, TikTok – they keep on coming...

Why now is the time to roll out your marketing campaigns to reach new markets and new geographies

2020 throwback: After unprecedented global disruption, businesses are looking to revive plans to reach new markets and geographies. But how do they move their products and services into markets where...

News is not what it used to be – It’s a narrative… but who owns it?

In the first part of this short trilogy on news, I argued that news is now part of the entertainment industry by bringing three witnesses to the stand. I now bring to the news stand that news is now a…

Q2 is underway, businesses are optimistic, the bars are open and holidays are on the horizon

Q2 at IBA marks the start of a new work experience intern. I am Lois, and have joined the team, eager to learn the diverse trade of B2B PR through IBA’s unique strategies. After reviewing the first quarter, I have…

Farewell to the European Super League, we hardly knew ye

It takes a pretty large story to break through a news cycle dominated by Covid fog and the aftermath of a royal funeral, but well into the watershed hours Sunday night marked the start of a media whirlwind...

A look back at Prince Philip’s relationship with the press over seven decades of service

While there is admittedly little crossover between Royal life and our main area of expertise in delivering international B2B PR, there are several key milestones and lessons that can be taken from Prince Philip’s relationship with the media – including…

News is not what it used to be

I often say that there is so much news about now that there isn’t any. The vast number of media channels and their huge capacity has meant that news is just not what it used to be. In consumer-speak, it’s…

Spring is here, and so are new products, markets and campaigns!

March has transpired to be a hectic month for PR and MarComms professionals worldwide - albeit primarily for royal correspondents and TV journalists - with the constant shocking stream of events getting attention...

PR lessons learned from the virtual event circuit

The IBA team has seen the good, the bad and the ugly when it comes to virtual user conferences, product launches and industry webinars - here we share four lessons learned when securing press attendance and coverage from virtual events.

Industry outlook: Distanced learning gave EdTech an opportunity to shine

Now that the world has a year’s worth of remote learning experience, how has the EdTech sector changed during the pandemic? And what does the future look like for the industry? Here’s what the experts think.