Post by: IBA International in Strategy
In the B2B world it can be rare that events hitting the general public filter into PR plays for clients. If so, these kind of topics often require a good degree of sensitivity and in the worst case a significant…
Post by: IBA International in Comment
2020 was a year of challenges and uncertainty and while the rest of the world was shaken by a global pandemic, PR and communication professionals found themselves front and center of the global businesses stage...
Post by: IBA International in Industry Spotlight
Many industry experts believe that the digital transformation of retail has been accelerated by 3-5 years as retail companies try to keep pace with the demands of more digitally-conscious and pandemic-aware consumers...
Post by: IBA International in Industry Spotlight
With over 300 InsurTech investment deals completed last year, here’s our top six stories, predictions and trends from the most promising InsurTech companies shaking up the industry...
Post by: IBA International in Monthly Roundup
It’s out with the old and in with the new - in with the new indeed epitomized by my arrival at IBA. I’m Georgia, the latest IBA recruit, learning my trade in PR with a face mask, social distancing, PPE…
Post by: IBA International in Strategy
Getting the full picture of PR campaign success can benefit the marketing manager who deployed it, should be used to inform sales & marketing strategies and impact planning at the business level. Metrics from PR campaigns can be gauged on…
Post by: IBA International in Comment
2020 was a year full of business disruption, but as our market research shows, with uncertainty and budget cuts hopefully in the past, we can all start to look to the future with some degree of optimism. PR gets technical…
Post by: IBA International in Comment
Throwback Friday – hot topic habits even more applicable as B2B marketing campaigns ramp-up for the year...
Are blogs ‘so 2020’? Not for B2B businesses!