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Daily Archives:January 21, 2022
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2022
January
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News jacking, ambulance chasing or trendjacking? The real value for B2B businesses
Post by:
IBA International
in
The Spin Bin
There is real value for B2B companies in newsjacking, but it comes in a very different form from what most PR execs use as their role model of B2C newsjacking.
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21
Jan
2022
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