There’s no such thing as luck o’ the Irish when it comes to PR and marketing – just IBA’s tried and tested Pitch&Place strategies!

While St. Patrick’s Day may have passed us by with a vast display of parades across the globe, here at IBA we have plenty of international activity of our own to celebrate

Industry spotlight: We look at compliance technology as FinTech spawns RegTech and goes cross border!

To keep pace with an ever-changing marketplace where compliance is never far away, the spotlight is shining on innovative technologies within financial services, and FinTech has spawned a sister technology – RegTech.

Lessons learned from marketing on social media

Look at Tiktok – did any of us really know what the platform was before the pandemic hit? It now adds eight users every second. Using the power of social media to converse with a business audience is now essential…

International Women’s Day in PR: What every B2B marketer should know

For B2B businesses, International Women’s Day has also become a key marketing opportunity to raise awareness and push for significant gender changes. Many consumers believe that brands can do more to drive social change than government bodies...