Post by: IBA International in Monthly Roundup
With the sweepstake for the World Cup footie done at IBA and a few grumbles about the draw, let’s ‘kick off’ with all the good news this month at IBA!
Journalists have a saying that company research reports are often a last ditch, ‘Hail Mary’ attempt by companies to grab headlines when all other ideas have run dry – but is this always the case?
Today’s B2B buying personas have changed – they are millennials Gen X, Y and even Z! What worked today, may not work tomorrow – and the traditional marketing approach of appealing to broad groups has come under increasing scrutiny from…
Google is one of the last but the largest search platforms to still rely on third-party cookies, so an end to this usage could spark major disruption for marketing strategies.