Post by: IBA International in Monthly Roundup
PR and Marketing activity is quickly ramping back up to a familiar pace as we close off Summer and prepare to enter the final quarter of the year. The ‘Summer Lull’ is firmly in the rear view mirror!
Post by: IBA International in Strategy
The Cision reports are a key PR and Marketing bellwether for industry changes and at IBA we always like to do our research and see how our experiences compare. We can then see if we need to adapt our strategies…
Post by: IBA International in Comment
From columnists and editors to special correspondents and hacks, all of us often go by the simple moniker ‘wordsmiths’. Words do more than provide scrabble fodder. They shape our perceptions – about life, about governments, about business.
Post by: IBA International in Strategy
Turning data into media coverage using surveys, aka research, is back in the news cycle again!
Post by: IBA International in Strategy
Research shows that PR professionals are on the hunt for new software and digital solutions as global search volumes have continued to increase for almost all keywords around PR technology such as ‘PR tools’ and ‘PR database’. So, just where…
Post by: IBA International in Comment
A couple years back, we explored how when done right, the great trifecta – PR, SEO, and thought leadership – can reap huge rewards for B2B organizations. In that particular blog, we honed in on the power of backlinks, and…
Post by: IBA International in Strategy
Already the smart tech processes of the Industry 4.0 revolution is having to bow to the human and social power of Industry 5.0. Hyper-personalization is humanizing smart tech and is one of Industry 5.0’s lead transformers, and it will also…
From TayTay to Queen Bey – B2B lessons to be learned from two of pop’s biggest superstars