New non-profit organization joins Meta to unlock the Fediverse to decentralize social media. Are you ready?
It’s only been four months since our first Talking Propeller Heads explored the topic of the Fediverse, but Zuckerberg’s support for this open social platform has a new champion with the launch this week of the Social Web Foundation. This non-profit organization is dedicated to making connections between social platforms with the open standard protocol ActivityPub, a protocol and open standard for decentralized social networking.
Their mission? To improve the user experience and inform policymakers to drive users. User education will be a particular focus, with the non-profit organization looking to guide other companies on how to participate in the Fediverse and why, offering case studies from others who led the way, such as the BBC, ProPublica, and NPR.
We’ve already seen the likes of Threads, Meta, Flipboard, and Medium to name just a few enter the Fediverse, and this new venture will certainly build on the momentum so far. Over 200 million users are now on the Fediverse (IBA included) and we’re excited to see what the future implications will be for the B2B world.
For our initial thoughts, and how B2B marketers can exploit the platform by setting up their own social groups of like-minded professionals to exploit their own brand equity, why not check out our TPH video below, where we picked the brain of Shazam’s founding CTO, Mike Karliner:
At IBA, we’re privileged to have a global client base from start-ups and scale-ups to Nasdaq listed companies that are always on the cutting edge of change.
We need to understand the new technologies and media developments to optimize their marketing efforts. So when Mark Zuckerberg suddenly announced that Threads was joining something called the Fediverse, a decentralized network of interconnected social media platforms, we knew it was time to unleash our relevant propeller head!
So, we called Mike Karliner, Shazam’s founding CTO, to discuss how this development could impact B2B marketing!
When Open Source is your middle name, Mike definitely knows a thing or two about the upcoming social media shakeout – and he did not disappoint! Check out our IBA Talking Propeller Heads webcast to learn the real story behind Meta’s seismic move to the Fediverse.
The repercussions could be huge for social media and yes, open new doors for B2B marketing – think opportunities for brand equity!
One thing is clear, early adopters in B2B should get on the Fediverse bandwagon. We’re now closely monitoring the potential TikTok ban and how that could push more organizations to the Fediverse too.
IBA is setting up a brand-new mechanism to help organizations stay ahead of the curve and take them into the Fediverse.
If you would like more information, please email: talkingpropellerheads@iba-international.com.
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