Post by: IBA International in Strategy
According to a new survey by LinkedIn, social video is now the most “compelling and trusted format” influencing B2B buyers in the technology market.
Post by: IBA International in Strategy
The link between PR and data is invaluable – but don’t get lost in the numbers!
Post by: IBA International in Strategy
In the age of AI brand safety must be on the mind of PR and marketing professionals to ensure they harness the good, not the bad from AI tools.
Post by: IBA International in Monthly Roundup
Final approach to Q4, and the activity hopper is full with client events, news release momentum, and our content pipeline is full to the brim!