Seeing is believing: How to make an impression on younger B2B buyers in 8 seconds

According to a new survey by LinkedIn, social video is now the most “compelling and trusted format” influencing B2B buyers in the technology market.

Get personal with data-driven PR

The link between PR and data is invaluable – but don’t get lost in the numbers!

Time for B2B organizations to get serious about brand safety in the age of AI

In the age of AI brand safety must be on the mind of PR and marketing professionals to ensure they harness the good, not the bad from AI tools.

Winning PR tactics straight from the IBA playbook

Final approach to Q4, and the activity hopper is full with client events, news release momentum, and our content pipeline is full to the brim!