Post by: IBA International in Monthly Roundup
The latest on IBA taking a leaf out of the B2C book for its B2B-focused campaigns, and vice-versa!
Post by: IBA International in Strategy
Muck Rack recently released its State of PR 2024 report, we were quick to have a detailed pick through to find out what’s new.
Post by: IBA International in Strategy
Here we dive a bit deeper into the announcements at Apple's annual Worldwide Developers Conference. We had questions on whether Apple would deliver big on its promise for new AI developments or become the latest piggy-backer on the AI bandwagon…
Post by: IBA International in Strategy
As AI fatigue sets in, the world waits for Apple’s pronouncements on AI
Post by: IBA International in Monthly Roundup
Event season is in full swing with pre and post event follow-ups, another huge primary research project fuels the content pipeline, and a new social media universe is discovered in the Fediverse.
Post by: IBA International in Strategy
There has been digital shed loads of changes and developments in the social media industry since our piece at the beginning of the year. Today we take a deep-dive into the standout B2B social media updates you need to know!
Post by: IBA International in Strategy
A B2B marketing and PR review of the recent Bloomberg interview with Google CEO Sundar Pichai.
Post by: IBA International in IBA Talking Propeller Heads
Check out our IBA Talking Propeller Head webcast to learn the real story behind Meta’s seismic move to the Fediverse.
Post by: IBA International in Monthly Roundup
This month saw the return of Earth Day – an event dedicated to promoting a sustainable future for our planet, and a day that has not been lost on our clients, who have embraced the sustainability theme with open arms.
How to avoid Decision Paralysis and the Analysis Paralysis that comes with the Great Data Deluge