Post by: IBA International in Comment
The pandemic and resulting digital shift has had a profound impact not just on the way we go about our working day in business, but on our purchasing habits – and that’s as true for B2B buyers as it is…
Post by: IBA International in Comment
Throwback Friday: It takes a pretty large story to break through a news cycle dominated by Covid fog and the aftermath of a royal funeral, but well into the watershed hours Sunday night marked the start of a media whirlwind...
Post by: IBA International in Strategy
The types of strategy available to marketers in recent years has become endless. Let’s take a look at a marketing method that has not been as intensively explored as some of the more popular alternatives, and how it can be…
Post by: IBA International in Monthly Roundup
While St. Patrick’s Day may have passed us by with a vast display of parades across the globe, here at IBA we have plenty of international activity of our own to celebrate
Post by: IBA International in Industry Spotlight
To keep pace with an ever-changing marketplace where compliance is never far away, the spotlight is shining on innovative technologies within financial services, and FinTech has spawned a sister technology – RegTech.
Post by: IBA International in Comment
Look at Tiktok – did any of us really know what the platform was before the pandemic hit? It now adds eight users every second. Using the power of social media to converse with a business audience is now essential…
Post by: IBA International in Comment
For B2B businesses, International Women’s Day has also become a key marketing opportunity to raise awareness and push for significant gender changes. Many consumers believe that brands can do more to drive social change than government bodies...
Post by: IBA International in Monthly Roundup
February has long been celebrated as a month of romance, topped off, of course, by Valentine’s Day. With strong media coverage and placement opportunities leading the way, love is certainly in the air!
Post by: IBA International in Comment
In today’s immediate digital communications environment, companies have very little time to react to a sudden PR crisis before public opinion steps in. So, what can be done to protect against the power of the internet, and what can be…
Brand building or prospect hunting? ‘Vanity PR’ coverage vs pipeline growth