Post by: IBA International in Monthly Roundup
As the old tale goes, when August hits the work slows down due to holiday disruption, but not here at IBA. This month has been another success, keeping us busy through the “silly season”. So, let’s get straight to it!
Post by: IBA International in Strategy
While they may not yet feel the effect, sustainability pressures for B2B organizations are just around the corner, and here at IBA we’ve been actively positioning our clients as sustainable, brand leaders in their relevant markets...
Post by: IBA International in Strategy
Take a detailed walk through the benefits of pursuing verticalized content in this week’s Throwback Friday – and if you’re still hungry for more insights, download our free B2B marketing research report.
Post by: IBA International in Strategy
Signal theory and correct patterns of PR activity are never more crucial than during a campaign targeting new geographies or industries. Beware, even organizations that may have a big reputation in one industry will not necessarily become instant big news…
Post by: IBA International in Comment
Enjoy our Olympic blast from the past in this week’s throwback Friday blog, looking at 'PoolGate' from Rio 2016...
Post by: IBA International in Monthly Roundup
The month of July has been a busy one which has not disappointed, both in and out the office. We’ve had football finals in front of screaming fans, “Freedom Day” and last but certainly not least, we launched with a…
Post by: IBA International in Industry Spotlight
From top to bottom, here’s our High Five of the top ConTech innovations taking construction out of the dust and into the digital age – from drone technology and data analytics for net-zero buildings, to IoT-based wearable tech. It’s all…
Post by: IBA International in Strategy
A year ago the IBA team decided to bust the PR agency myth around "media engagements" vs. actual PR metrics and results. We've sat on too many multi-agency reporting calls only to hear some of the "industry leading" agencies explain…
Post by: IBA International in Comment
It’s back! Love Island has returned to our screens for another summer – and it’s brimming with hopeful singles looking for love - and a soon-to-be career of social media influencing, and brand deals.
Post by: IBA International in Monthly Roundup
June, along with my work experience placement, has flown by with new opportunities for our many clients across our portfolio...