Kicking off 2018 in style: And the award goes to…

Award season has kicked off, with the Golden Globes and Grammys getting the ball rolling and the Oscars not far off either. Whether you’re glued to the screen, don’t give a DAMN1 or “too cool to care but will check…

Made to measure – How to calculate the value from your B2B social media strategy

Social media is no longer just an option for B2B marketers - it is an absolute must. Here are some simple tools to measure and improve its effectiveness Many B2B companies have failed to embrace social media as a marketing…

Why big engagements aren’t only for royals

Ding-dong, ding-dong, a royal wedding is on the horizon! Prince Harry is officially off the market, and while the guys in the IBA office won’t shed a tear, I reserve the right to be at least a little heartbroken. But…

4 things to do in Q4: Strategize, review, assess and repeat!

October was International Strategic Planning Month and in offices all around the world, planning was in full force – the year in review, future industry trends, and next year’s strategy were all on the agenda. Set your goals wisely and…

Running a PR campaign is an everyday marathon

Marathon season is back! For those people all around the world preparing to take on the 26-mile run, keep in mind some ground rules: wear the right shoes, learn to pace yourself and know how to break through the wall…

A decade of the #hashtag: 7 tips on using hashtags in social posts

Celebrating its 10-year anniversary, the hashtag has become a crucial tool when it comes to using social media for business. First used on Twitter as a way to group together topics of interest, the humble hashtag has since been added…

Put away your pool floats and pull out your thinking hat – the silly season is over!

The silly season is well and truly over. People are returning to work, finding themselves buried by the piles of uncompleted work from the last couple of months. With just over three months left until the end of the year,…

Getting started: Quick copywriting tips for fast results

Writing to a deadline is not always easy, but is a fact of everyday life at an international PR agency – it always seems to be EOB somewhere. When it comes to copywriting, everyone tends to do things a little…

Fail to plan, plan to fail – 5 tips for drafting the perfect piece

You’ve had your content idea. You’ve even had your briefing call. Now it’s time to sit down and write. But have you planned it all out first? Every idea needs a plan. You wouldn’t walk into the car showroom without…

Keeping up with the media off-season

For the past month or so I’ve been enjoying the shift in office discussions which now have a focus on Game of Thrones, The Handmaids Tale and other various TV shows. But this is but a brief respite, as I…