Throwback Friday: Are there lessons to be learned from Love Islanders? Brand influencing confirms its worth in the B2B space

Another year has passed, and once again, Love Island is back dominating our tv screens for its eighth series – packed with gossip, scandals, blossoming relationships and more.

It’s been a jam-packed June – full of in-person events, award entries and interviews galore!

June seems to have kicked-off the business “silly season” earlier than ever before. But for the team at IBA this doesn’t mean we slow down – there’s the small matter of closing out Q2 and ending the first half of…

Establishing journalist relationships in virgin territory – trust is key

PR coverage is a powerful force multiplier to help an organization gain traction in a new industry or geography – but Rome wasn’t built in a day, and building a brand cannot be done in weeks!

Putting vanity metrics in perspective: The power of meaningful data-driven insights to boost marketing effectiveness

We’ve said it before, and we’ll say it again, it’s not always the big news outlets and excessive UVPMs that give marketers the most worthwhile metrics or results. The DMA research report seems to agree.

A global snapshot of where the media sits in 2022

Now in its thirteenth year, the latest ‘Global State of the Media Report’, published by PR and Marketing intelligence company Cision, provides us with fresh insights into the media...

Throwback Friday: It seems some things just don’t get better – is marketing effectiveness just drowning in a sea of metrics?

Marketing managers are still finding it difficult to justify the cost of PR and marketing services when the ROI is so vague and shrouded by some 170 different types of metrics the DMA found to be in use. With this…

May-be this is our best month yet? A round-up of hot topics, hard-hitting events, and horses

As we pass the midway point in Q2 and with summer fast approaching – for those in the Northern Hemisphere of course – the month of May has been nothing short of exciting.

Content localization must be more than just paying lip-service – it can make or break the B2B PR (and sales) process!

Marketing and PR undoubtedly has a leading role to play in successful international expansion and enabling the brand stretch required. It means securing that all-important brand visibility and awareness at the earliest possible stage.

Thinking of jumping on the Twitter bandwagon Mr Musk? Here’s a breakdown of three #trends we’re all tweeting about

In the B2B world, the power of social media can sometimes be underestimated or even deemed “too B2C” – but it would be a mistake to ignore the benefits social media marketing can bring to PR and marketing strategies.

IBA In The News: Our views on PR strategy are in demand

It’s been a few months since our last round-up of IBA contributions to influential PR and marketing media outlets, so we thought it a good time to bring you all up to speed...