Throwback Friday: AI is put under the stress test of the law

Ten months on since our first AI blog of the year and we have new legislation to abide by, courtesy of the EU Digital Services Act.

The dupe to dupe the dupers: the B2B takeaways from the Olaplex marketing campaign

What happens when you have a brand or content copycat? When another brand directly imitates your USP, or replicates your content? Well, if we follow in the steps of popular luxury hair care brand Olaplex, you use it to your…

From TayTay to Queen Bey – B2B lessons to be learned from two of pop’s biggest superstars

Taylor Swift and Beyoncé have been in the news cycle recently, and, despite their huge B2C appeal, there are some key takeaways for B2B PR and marketing professionals, particularly when it comes to crisis management and how to take control…

Fall’ing into success this September

PR and Marketing activity is quickly ramping back up to a familiar pace as we close off Summer and prepare to enter the final quarter of the year. The ‘Summer Lull’ is firmly in the rear view mirror!

Time to focus on the ‘R’ in PR

The Cision reports are a key PR and Marketing bellwether for industry changes and at IBA we always like to do our research and see how our experiences compare. We can then see if we need to adapt our strategies…

Social media fans the flames of #FakeNews and #Cancel Culture

If it walks like duck, swims like a duck and quacks like a duck, then it is probably a fake duck! From the 1985 Life on the Moon to September 2023 outbreaks of Ebola in Nevada, the power of fake…

Throwback Friday: Words can inspire, words can destroy – choose yours carefully

From columnists and editors to special correspondents and hacks, all of us often go by the simple moniker ‘wordsmiths’. Words do more than provide scrabble fodder. They shape our perceptions – about life, about governments, about business.

Valuable lessons learned from leaning into the summer lull!

How the IBA team has leaned into the lull this August - much to our clients' success!

Turning research into media coverage – time after time

Turning data into media coverage using surveys, aka research, is back in the news cycle again!

The state of PR technology usage in 2023 – is it a digital gamechanger?

Research shows that PR professionals are on the hunt for new software and digital solutions as global search volumes have continued to increase for almost all keywords around PR technology such as ‘PR tools’ and ‘PR database’. So, just where…