Post by: IBA International in Strategy
Ten months on since our first AI blog of the year and we have new legislation to abide by, courtesy of the EU Digital Services Act.
Post by: IBA International in Comment
What happens when you have a brand or content copycat? When another brand directly imitates your USP, or replicates your content? Well, if we follow in the steps of popular luxury hair care brand Olaplex, you use it to your…
Post by: IBA International in Comment
Taylor Swift and Beyoncé have been in the news cycle recently, and, despite their huge B2C appeal, there are some key takeaways for B2B PR and marketing professionals, particularly when it comes to crisis management and how to take control…
Post by: IBA International in Monthly Roundup
PR and Marketing activity is quickly ramping back up to a familiar pace as we close off Summer and prepare to enter the final quarter of the year. The ‘Summer Lull’ is firmly in the rear view mirror!
Post by: IBA International in Strategy
The Cision reports are a key PR and Marketing bellwether for industry changes and at IBA we always like to do our research and see how our experiences compare. We can then see if we need to adapt our strategies…
Post by: IBA International in Comment
From columnists and editors to special correspondents and hacks, all of us often go by the simple moniker ‘wordsmiths’. Words do more than provide scrabble fodder. They shape our perceptions – about life, about governments, about business.
Post by: IBA International in Strategy
Turning data into media coverage using surveys, aka research, is back in the news cycle again!
Post by: IBA International in Strategy
Research shows that PR professionals are on the hunt for new software and digital solutions as global search volumes have continued to increase for almost all keywords around PR technology such as ‘PR tools’ and ‘PR database’. So, just where…