Industry spotlight: We look at compliance technology as FinTech spawns RegTech and goes cross border!

To keep pace with an ever-changing marketplace where compliance is never far away, the spotlight is shining on innovative technologies within financial services, and FinTech has spawned a sister technology – RegTech.

Lessons learned from marketing on social media

Look at Tiktok – did any of us really know what the platform was before the pandemic hit? It now adds eight users every second. Using the power of social media to converse with a business audience is now essential…

International Women’s Day in PR: What every B2B marketer should know

For B2B businesses, International Women’s Day has also become a key marketing opportunity to raise awareness and push for significant gender changes. Many consumers believe that brands can do more to drive social change than government bodies...

How our B2B clients are feeling the love

February has long been celebrated as a month of romance, topped off, of course, by Valentine’s Day. With strong media coverage and placement opportunities leading the way, love is certainly in the air!

Crisis management – A B2B PR guide to help a company through a brewing crisis

In today’s immediate digital communications environment, companies have very little time to react to a sudden PR crisis before public opinion steps in. So, what can be done to protect against the power of the internet, and what can be…

Industry spotlight: Digital transformation up ahead – Automotive industry arrives at its digital destination with AutoTech at the wheel

Here’s our breakdown of the top AutoTech innovations that will get the automotive industry back on the road to recovery – it’s not just about driverless EVs!

News is only news when it appears in (digital) print

We’ve all been there as good B2B PR pros and marketing managers – you’ve been working with a customer with global appeal. You’ve drafted a press release that’s been through approval from your own account managers, subject matter experts, corporate…

Eye of the tiger: IBA and its clients start the year on a high

As I write this blog the Chinese New Year has not yet begun, but IBA and its growing roster of international tech clients are showing all the characteristics of the tiger as the Roman New Year is in full swing...

News jacking, ambulance chasing or trendjacking? The real value for B2B businesses

There is real value for B2B companies in newsjacking, but it comes in a very different form from what most PR execs use as their role model of B2C newsjacking.

What to expect in 2022? Four essentials for PR and Marketing to take on board in the coming year

The year 2021 was full of uncertainty and evolution which reshaped the PR and marketing landscape and business agendas alike. The world had to face a continuation of a global pandemic, climate change challenges, supply chains issues, and remote working…