Post by: IBA International in Strategy
PR and Marketing Pros: A case study in algorithm fail, critical thinking win
Post by: IBA International in Strategy
IBA analyzes key data from the PRWeek/Cision State of Global Comms Report 2023
Post by: IBA International in Monthly Roundup
The team has been working non-stop to put the finishing touches to Q1 activity and keep an eye on ramping up new campaigns for our clients.
Post by: IBA International in Strategy
Can you keep pace with the rise and rise of the ‘ChatGPTs’? Cloning, copyright and ethics hit the fan
Post by: IBA International in The Spin Bin
As the proliferation of Awards grow, so the worth wanes – but the value for B2B companies is not the one you think
Post by: IBA International in Strategy
There are more PR pros vying for journalist attention than ever before – now standing at 6.2 PR pros for every one journalist! It’s brutal out here!
Post by: IBA International in Monthly Roundup
February has been jam-packed or lemon-packed full of events – depending on your taste!
Post by: IBA International in Strategy
The AI Arms race hots up, the litigators are waiting to pounce, are marketing and PR pros ready? Not another blog on ChatGPT we hear you exclaim! But we aren’t going to lecture you on how marketers can best use…
Post by: IBA International in Industry Spotlight
From making payment (sound)waves to connected cars buying groceries and paying tolls, and who remembers BlackBerry – well it’s back – the latest instalment in our industry spotlight series explores the new payment frontier of PayTech.
Post by: IBA International in Strategy
This week, the IBA team attended a webinar by Roxhill Media on the dos and don’ts for pitching to broadcast TV. Former Head of BBC Somerset and TV news veteran, Clinton Rodgers, led the discussion and his talking points got…