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Donald Trump is following a long tradition for Presidential hopefuls He that masters the communications tools of the day, triumphs Trump adds Twitter to Reality TV to form a new and deadly winning combination “We have a movement here” sound…

The blog was written by the IBA editorial team in 2010, just weeks after the launch of the controversial Google Buzz social platform and Microsoft's much maligned counterpunch, Bing. Ten years on and little has changed. Google is still aggressively…