The 3 PR predictions for 2017

2016 was the year of upsets. Who would have predicted the UK voting to leave the European Union? Certainly not the polls. And who would have predicted reality TV star and self-proclaimed King of Twitter Donald Trump would have won…

Patterned, proactive, persuasive: The 3 Ps to maximize press relations impact

A successful PR campaign is built through weaving a pattern of communication. Bundling all your client’s news into one juicy package is only going to get you one piece of coverage no matter how juicy it is… unless you’re Apple…

‘No comment’ is no answer – 10 golden rules for press interviews, part 3

In my last blog, I spoke about how company executives are at risk of blundering into a controversial or negative comment if they are unsuitably prepared for a press interview, and the topics they should stick to discussing. We’ve been…

Loose lips sink ships – what not to say

10 golden rules for press interviews - Part 2 In my last blog I talked about how the press interview is a staple part of any PR program, but can also be a minefield – and you only see the…

10 golden rules for press interviews – part one

In today's changing media landscape, executive interviews still remain a journalist's 'bread and butter' when it comes to producing copy. A journalist also lives and dies by their contacts, so give them one good interview and expect to see them…

International events don’t have to cost the earth: 5 tips for a successful B2B event

International events can be a key part of a PR and marketing campaign for brands and organisations. The signal is – you are big, global and successful. Whether you're launching a new product, making a major announcement or kicking off…

Pulling off the perfect Hot Topic heist

Hot topics can equal hot coverage The hijacking trifecta: issue, position, expert Finding the right balance is essential The summer has arrived, and that means many in the B2B world have the out-of-office on, and are enjoying soaking up the…

Platforms for success in B2B marketing

Don't spread your social media marketing too thinly Choose the channels that offer the highest lead conversion rates Less really is more I touched upon the importance of social media platforms for B2B companies in our previous blog, '5 B2C…

The Cultivation Game

Lead generation AND cultivation: a potent marketing mix Understanding your audience is the first step to a solid communication strategy that gets you noticed Reach prospects with consistent messaging across every communication platform People have developed an ability to overlook…

B2B marketing, PR and the sales process – filtering prospects down the sales funnel

You've aligned the marketing and sales, but it doesn't stop there Three ways external communications can guide prospects toward the sales team I recently authored a blog on aligning marketing and PR with the sales department to help create a…