Loose lips sink ships – what not to say

10 golden rules for press interviews - Part 2 In my last blog I talked about how the press interview is a staple part of any PR program, but can also be a minefield – and you only see the…

10 golden rules for press interviews – part one

In today's changing media landscape, executive interviews still remain a journalist's 'bread and butter' when it comes to producing copy. A journalist also lives and dies by their contacts, so give them one good interview and expect to see them…

International events don’t have to cost the earth: 5 tips for a successful B2B event

International events can be a key part of a PR and marketing campaign for brands and organisations. The signal is – you are big, global and successful. Whether you're launching a new product, making a major announcement or kicking off…

Pulling off the perfect Hot Topic heist

Hot topics can equal hot coverage The hijacking trifecta: issue, position, expert Finding the right balance is essential The summer has arrived, and that means many in the B2B world have the out-of-office on, and are enjoying soaking up the…

Platforms for success in B2B marketing

Don't spread your social media marketing too thinly Choose the channels that offer the highest lead conversion rates Less really is more I touched upon the importance of social media platforms for B2B companies in our previous blog, '5 B2C…

The Cultivation Game

Lead generation AND cultivation: a potent marketing mix Understanding your audience is the first step to a solid communication strategy that gets you noticed Reach prospects with consistent messaging across every communication platform People have developed an ability to overlook…

B2B marketing, PR and the sales process – filtering prospects down the sales funnel

You've aligned the marketing and sales, but it doesn't stop there Three ways external communications can guide prospects toward the sales team I recently authored a blog on aligning marketing and PR with the sales department to help create a…

Influencing the influencer – cementing the content relationship

You've done the legwork. You've researched the influential industry figures you want to engage. But how do you shift from acquiring background information to actively engaging and co-operating with influencers? Well, if it's any consolation, you've already surpassed many of…

Identifying the influencer – the first steps to a successful B2B influencer programme

You have a successful ongoing marketing campaign. As a successful B2B marketeer you know how important it is to build long term trust in your product or solution, because it's not like consumer marketing. In B2B many buyer's careers depend…

Balancing content creation with content curation – maximising the reach of your B2B communications

Marketing departments are busy creating content, regional teams are at it too, high level executives and even product development guys are getting in on the act. Quite simply, many are awash with content. But recent research shows that over 60%…