Post by: IBA International in Strategy
With budgets under scrutiny, you don’t need advertising budget to get results, let earned media do the signalling.
Post by: IBA International in Strategy
The pandemic downtime has allowed event organizers to rethink processes, planning techniques, and metrics – so where do things stand now? Gone are the days of prioritizing vanity metrics – which, put simply, means goals that look good on paper…
Post by: IBA International in Strategy
The Drum recently highlighted that 61% of B2B tech buyers believe corporate brand messaging is too vague to actively represent their brand and attract buyers.
Post by: IBA International in Strategy
The year’s halfway point is in sight and we’re keen to see what trends have come to fruition and what factors are still at play for PR and Marketing teams.
Post by: IBA International in Strategy
IBA and its press relations campaigns are rooted in communications theory – so we’re no stranger to looking at B2B communications through a scientific lens. This week, we’re talking about the psychology behind prospecting, why and how buyers make purchasing…
Post by: IBA International in Strategy
The IBA team recently attended a webinar hosted by Agility PR on the uses of the modern newswire. With over 20 years of experience in press release distribution at leading newswire PR News, Tom Clarke, explained the ins and outs…
Post by: IBA International in Strategy
Content Marketing is high on the agenda at the moment, with budgets being squeezed amid global economic uncertainty, extracting the maximum value from content marketing activities will be a key priority.
Post by: IBA International in Strategy
A throwback to two years ago, where PR and marketing greenwashing was just coming under the spotlight.
Post by: IBA International in Strategy
PR and Marketing Pros: A case study in algorithm fail, critical thinking win
Post by: IBA International in Strategy
IBA analyzes key data from the PRWeek/Cision State of Global Comms Report 2023