Post by: IBA International in Strategy
This blog was originally drafted in summer 2021, just as the first signs of first lockdown easing were beginning to creep through – how long ago that seems now! Its purpose was to highlight the importance of scalable PR...
Post by: IBA International in Strategy
PR pros and marketing managers will be no stranger to the question from comms sceptics – “just what quantifiable value are we driving from our PR program.” For this blog, we’d like to zero in on the often-overlooked benefit of…
Post by: IBA International in Comment
From columnists and editors to special correspondents and hacks, all of us often go by the simple moniker ‘wordsmiths’. Words do more than provide scrabble fodder. They shape our perceptions – about life, about governments, about business.
Post by: IBA International in Comment
The latest annual instalment of the ‘Global State of the Media Report’, published by PR and Marketing intelligence company Cision, provides us with an extensive update on what makes journalists tick in 2021, from story types and media challenges through…
Post by: IBA International in Monthly Roundup
The May weather may have been hit and miss (certainly in the UK!), but this has not dampened team spirit or the start of Q2 here at IBA International – positivity, productivity and a whole lot of press activity…
Post by: IBA International in The Spin Bin
We’ve discussed News as Entertainment and News as a Narrative, all illustrated by the Main Stream Media and its obsession with readership and clickbait in the brave new world of Twitter, Facebook, Instagram, TikTok – they keep on coming...
Post by: IBA International in Comment
2020 throwback: After unprecedented global disruption, businesses are looking to revive plans to reach new markets and geographies. But how do they move their products and services into markets where...
Post by: IBA International in The Spin Bin
In the first part of this short trilogy on news, I argued that news is now part of the entertainment industry by bringing three witnesses to the stand. I now bring to the news stand that news is now a…
Post by: IBA International in Monthly Roundup
Q2 at IBA marks the start of a new work experience intern. I am Lois, and have joined the team, eager to learn the diverse trade of B2B PR through IBA’s unique strategies. After reviewing the first quarter, I have…
Post by: IBA International in Comment
It takes a pretty large story to break through a news cycle dominated by Covid fog and the aftermath of a royal funeral, but well into the watershed hours Sunday night marked the start of a media whirlwind...