Post by: IBA International in Strategy
Marketing departments are busy creating content, regional teams are at it too, high level executives and even product development guys are getting in on the act. Quite simply, many are awash with content. But recent research shows that over 60%…
Post by: IBA International in Comment
Even Cicero could learn from Donald Trump He uses classical three touch-point structure to support all his hidden agendas... ...And gain traction in his target audience Trump tweets a lot – see my previous blog about his through the night…
Post by: IBA International in Strategy
In a recent marketing survey, 51% of B2B marketers plan on increasing their content marketing budgets in 2016, but only 30% said they were effective at it! I've taken a look at some of the common B2C social media strategies…
Post by: IBA International in Comment
Donald Trump is following a long tradition for Presidential hopefuls He that masters the communications tools of the day, triumphs Trump adds Twitter to Reality TV to form a new and deadly winning combination “We have a movement here” sound…
Post by: IBA International in Comment
The blog was written by the IBA editorial team in 2010, just weeks after the launch of the controversial Google Buzz social platform and Microsoft's much maligned counterpunch, Bing. Ten years on and little has changed. Google is still aggressively…