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Targeting your B2B content strategy is more than just a numbers game
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IBA International
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Focus on high UVPM and audience figures can mean missing key buying personas Digital marketing has transformed B2B PR and communications – and rightfully so. PR has increasingly had to become a lead generation tool and the C-suite want quantifiable…
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12
Jun
2020
0
Targeting your B2B content strategy is more than just a numbers game