Has cutting comms budgets during coronavirus been a wake-up call for businesses?

Everyone will want to get back to business as usual as soon as possible after the pandemic, but budgets won’t instantly be the same as they were before. Here’s how you can still achieve great PR results while avoiding large…

Don’t be a stranger – be smart with how you keep in touch with your teams, customers and communities

Keeping in touch has never been so important both personally and for businesses. If the current crisis has not brought your teams and customers closer yet or made you more creative, here are some of our tips to get you…

Understanding Signal Theory: It’s not just what you say, it’s the way you say it

People buy from winners, and what winners don’t do is hit the panic button the moment they are confronted with a problem which is beyond their control. B2B businesses should signal enough to demonstrate an appropriate level of business as…

Getting good coverage at a time of crisis: IBA clients show the way

If you’ve read our latest blog post, you’ll know that we’re advocating business continuity during the uncertain times caused by the coronavirus pandemic...

Are Trump’s coronavirus briefings his new 2020 campaign rallies?

The power of direct communication to signal leadership cannot be emphasized enough in crisis situations - Donald Trump and his coronavirus briefings are a case in point.
business continuity bulletin board

It’s Business As Usual Jim, but not as we know it!

We're all in this turbulent situation together, but now we all have to take the next step – to look beyond ‘business as usual’ to ensure business continuity through uncertain times.

Is it time to give your communications strategy a spring clean and a de-clutter?

As Q1 draws to a close, we've had enough time to reflect on 2019 and its successes. Here’s our checklist of four marketing and PR must-do’s that could help your business blossom this spring...

Three reasons to attend an IBA Digital B2B Communications Breakfast Briefing

In H2 2019 IBA has been ‘on tour’, running a series of breakfast briefings charting the changes we’ve seen in digital B2B communications. We brought together B2B marketers in Lincoln, Cambridge, Nottingham, Reading and Oxford – it has been a…

Stop talking to yourself – how to talk to a net new audience

Kick start your B2B marketing Here is a common challenge we hear when talking to prospective clients. They’ve strategized, planned an approach to content marketing and lined up some fantastic customer case studies. They have worked hard to distil important…

Quality B2B content at the heart of the PESO Model for marketing communications

The PESO model for marketing communications was pioneered and popularized by Gini Dietrich in her book, Spin Sucks, and has been widely adopted by the marketing community ever since. At its most basic, it’s an integrated approach to managing communications…