Throwback Friday: The clock is TikTok-ing down for B2B marketing

New research on video usage for social media marketing underlines the growing influence of TikTok in this Throwback post.

Throwback Friday: Playing the long game – How brands can come off better through tough times

As businesses look to manage costs during this disruptive period, marketing and PR budgets come under review. But as our own research during the pandemic found out, in the B2B world this is an opportunity to show your business value…

The metaverse is coming. B2B marketers should start taking notes…

As soon as Mark Zuckerberg renamed his Facebook empire Meta, we all knew instinctively that the Metaverse was going to become part of our lives, with expansion forecasted at a compound annual growth rate of nearly 48%...

The search is on for content-driven SEO – what’s changed in the past two years?

Last week my colleague Elizabeth Quinlan took a step outside the box of SEO into Brain Engine Optimization – this week we focus on SEO and its relationship to content marketing.

It’s SEO but not as we know it! How PR and marketing pros should leverage the oldest search engine in the world – the human brain – in a digitally distracted world

With all the latest digital advancements in the world of PR and marketing, it can be easy to lose sight of what really drives B2B sales – people! In this time of digital overload, PR and marketing pros are competing…

July Hots Up – Heatwaves, Thought Leadership and Prime Placements

July kicked off with a new arrival to the team. My name’s Caitlin, I’m IBA’s new Graduate PR Executive, and I’ve spent the past month learning the IBA PR and Marketing ropes!

Throwback Friday: How ‘Brand Stretch’ will always Give Savvy Businesses New Market Opportunities

If you’re unaware of brand stretch as a strategy, this involves taking existing products or services and extending them into new markets, regions or forging a new path for them entirely.

Keeping up with the Journos: What PR pros should know about the trends changing the face of journalism

As PR pros, a lot of our job relies heavily on our ability to understand the journalist’s mind, their objectives, and how to get their attention – the essential ingredients to translate outreach into coverage for client PR and marketing…

Throwback Friday: Are there lessons to be learned from Love Islanders? Brand influencing confirms its worth in the B2B space

Another year has passed, and once again, Love Island is back dominating our tv screens for its eighth series – packed with gossip, scandals, blossoming relationships and more.

It’s been a jam-packed June – full of in-person events, award entries and interviews galore!

June seems to have kicked-off the business “silly season” earlier than ever before. But for the team at IBA this doesn’t mean we slow down – there’s the small matter of closing out Q2 and ending the first half of…