2020: The year PR became indispensable

2020 was a year of challenges and uncertainty and while the rest of the world was shaken by a global pandemic, PR and communication professionals found themselves front and center of the global businesses stage...

A fresh year calls for fresh ideas

It’s out with the old and in with the new - in with the new indeed epitomized by my arrival at IBA. I’m Georgia, the latest IBA recruit, learning my trade in PR with a face mask, social distancing, PPE…

How can I measure the success of my PR output?

Getting the full picture of PR campaign success can benefit the marketing manager who deployed it, should be used to inform sales & marketing strategies and impact planning at the business level. Metrics from PR campaigns can be gauged on…

PR pros must embrace change in 2021 – a year to practice what we preach?

2020 was a year full of business disruption, but as our market research shows, with uncertainty and budget cuts hopefully in the past, we can all start to look to the future with some degree of optimism. PR gets technical…

Pulling off the perfect Hot Topic heist

Throwback Friday – hot topic habits even more applicable as B2B marketing campaigns ramp-up for the year...

Deck the halls with coverage – a festive 2020 review from IBA

As we prepare to move into the festive period, here’s the IBA International take on what’s been a year of change, adaptation and success – plus a hint of what lies ahead...

IBA International announces the Global Outreach Hub – B2B marketing communications made easy and low cost

New high-impact, low-cost, global PR support package launched for organizations looking to boost marketing drives and enter new markets 2021 post-Brexit and hopefully post-pandemic Launch follows IBA primary research that finds B2B organizations feel expansion and recovery plans are held…

2021 New Year Resolution: Time to pivot to new geographies and industries?

This year has been dominated by the coronavirus pandemic, but it has given us all time to think - and IBA research shows despite the widespread disruption, B2B organizations have thought and are optimistic about the future...

B2B marketers read this! Everything you knew was wrong with PR Agencies but didn’t like to say – IBA research reveals all…

IBA Primary Research highlights a deep lack of confidence from B2B organizations in their PR and marketing agencies as they plot recovery, new opportunities, and expansion post-Brexit and COVID-19.

New research shows dissatisfaction with PR and marketing agency performance as B2B organizations plan their post-COVID and Brexit recovery

Primary research from IBA International finds only 11% of B2B organizations are satisfied with their existing PR and marketing communications agencies 40% of marketing managers admit they find it difficult to measure agency contribution to the overall business Key issues…