Businesses buckle down for a good Q4 2020

With only a few weeks left until we start the final Quarter of 2020, we are entering one of the busiest periods in the PR calendar, and our focus is on helping our clients generate leads...

Growing into the new normal in agritech

COVID-19 put incredible strain on the agriculture industry globally and has exposed several vulnerabilities in the food system, such as insufficient capacity in domestic food production and labor challenges...

What does the future look like for aerospace? Industry experts weigh-in

Re-designed cabin interiors, cargo aircraft and contact-free processes become the norm The aerospace industry was one of the hardest hit by the coronavirus crisis, with flights running at an all time low capacity during the height of the pandemic –…

Pre- and post-pandemic industry activity: what the experts are saying

China changes, Boeing needs to take stock, growth in emotional empathy, manufacturing marches on… The COVID-19 pandemic has left no industry untouched as supply chains, transport links and staff availability were all heavily disrupted. The manufacturing industry was no exception,…

How IBA clients are keeping momentum up through the silliest summer season of all time

As we enter the summer months many will be having holidays, looking forward to a few relaxing days off – and maybe staying in some new locations given the current international travel restrictions! Often working around annual leaves in the…

Busting the myth of ‘media engagements’! Three questions to ask about your PR reporting

The traditional retainer and timesheet-based approach to PR and associated reporting is beginning to creak and will only continue to do so as marketing budgets come under pressure in the current global environment. Recent stats show only seven percent of…

Content-led or contact-led PR? Why content rules in B2B media relationships

Traditional bricks and mortar PR agencies just don’t get it. Their traditional line of ‘we know the journalist’ was falling down pre-COVID and has almost certainly jumped off a cliff post-COVID. These PR agencies lead with their ‘contacts’ first –…

Rise above ‘cancel culture’ – how to demonstrate industry leadership through social media

Where Twitter and Facebook are today routinely used by Hollywood celebrities, politicians and activists to call out rivals and engage in ‘cancel culture’, this is in marked contrast to B2B social activities. B2B social media used across Twitter, LinkedIn and…

The true meaning of scalable PR: Realize your marketing campaign ambitions at your own pace without paying over the odds

Businesses have several key decisions to weigh up as countries around the world begin to relax lockdown measures and draw up plans to kickstart their economies – and that includes the approach they take to launch new marketing campaigns. For…

How IBA clients have seized the initiative as lockdown eases

Whether lockdown has felt like a few weeks or a lifetime, the good news is that we seem to be coming into the exit phase – and it’s time to start capitalizing on opportunities and making up for those lost…