Thinking of jumping on the Twitter bandwagon Mr Musk? Here’s a breakdown of three #trends we’re all tweeting about

In the B2B world, the power of social media can sometimes be underestimated or even deemed “too B2C” – but it would be a mistake to ignore the benefits social media marketing can bring to PR and marketing strategies.

IBA In The News: Our views on PR strategy are in demand

It’s been a few months since our last round-up of IBA contributions to influential PR and marketing media outlets, so we thought it a good time to bring you all up to speed...

Brand building or prospect hunting? ‘Vanity PR’ coverage vs pipeline growth

There has often been conflict when it comes to B2B PR campaign focus and planning. C-level executives are looking at big picture features in national and international titles for brand building, while sales and marketing departments, want to get content…

B2B marketing is essential to take the customer through the digital sales funnel

The pandemic and resulting digital shift has had a profound impact not just on the way we go about our working day in business, but on our purchasing habits – and that’s as true for B2B buyers as it is…

Attraction marketing and customer loyalty: A match made in B2B heaven?

The types of strategy available to marketers in recent years has become endless. Let’s take a look at a marketing method that has not been as intensively explored as some of the more popular alternatives, and how it can be…

There’s no such thing as luck o’ the Irish when it comes to PR and marketing – just IBA’s tried and tested Pitch&Place strategies!

While St. Patrick’s Day may have passed us by with a vast display of parades across the globe, here at IBA we have plenty of international activity of our own to celebrate

Industry spotlight: We look at compliance technology as FinTech spawns RegTech and goes cross border!

To keep pace with an ever-changing marketplace where compliance is never far away, the spotlight is shining on innovative technologies within financial services, and FinTech has spawned a sister technology – RegTech.

Lessons learned from marketing on social media

Look at Tiktok – did any of us really know what the platform was before the pandemic hit? It now adds eight users every second. Using the power of social media to converse with a business audience is now essential…

International Women’s Day in PR: What every B2B marketer should know

For B2B businesses, International Women’s Day has also become a key marketing opportunity to raise awareness and push for significant gender changes. Many consumers believe that brands can do more to drive social change than government bodies...

How our B2B clients are feeling the love

February has long been celebrated as a month of romance, topped off, of course, by Valentine’s Day. With strong media coverage and placement opportunities leading the way, love is certainly in the air!