Post by: IBA International in News
IBA International, a leading B2B marketing communications consultancy, today announced the findings of a primary research report on how B2B organizations are proactively adjusting to implement new ways to do business following the Covid-19 emergency and Brexit trading changes...
Post by: IBA International in Comment
We’re about to release our eye-opening international market research report. IBA Primary Research highlights how B2B businesses across the globe see market opportunities for international business – and identify obstacles on the way.
Post by: IBA International in Strategy
Throwback Friday – our most popular blog to date – updated as we get stuck into the final quarter of 2020 Traditional brick and mortar PR agencies just don’t get it - their standard line of ‘we know the journalist’…
Post by: IBA International in Industry Spotlight
In a return to our popular industry spotlight series, we’re focusing on the global MedTech industry. During COVID-19, the MedTech industry has found itself both trying to detect the virus and supply frontline emergency workers with equipment to fight it...
Post by: IBA International in Comment
Following on from our last round-up of highlight IBA contributions to influential PR & marketing media outlets, the IBA team have continued to share industry thought leadership with B2B marketers.
Post by: IBA International in Industry Spotlight
We’re back with the next instalment in our popular series of industry spotlights and this week we’re focusing on the FinTech industry. The coronavirus crisis has escalated the use of technology...
Post by: IBA International in Comment
The press release has always occupied a key role in B2B communications throughout the move from paper media to increasingly digital online platforms. Its delivery may have changed – but its strategic importance should never be in doubt.
Post by: IBA International in Strategy
Initial IBA International research conducted with key B2B marketing decision-makers worldwide reveals over half of all surveyed businesses are actively exploring how to break into new markets this year...
Post by: IBA International in Monthly Roundup
With only a few weeks left until we start the final Quarter of 2020, we are entering one of the busiest periods in the PR calendar, and our focus is on helping our clients generate leads...
Post by: IBA International in Industry Spotlight
COVID-19 put incredible strain on the agriculture industry globally and has exposed several vulnerabilities in the food system, such as insufficient capacity in domestic food production and labor challenges...