business continuity bulletin board

It’s Business As Usual Jim, but not as we know it!

We're all in this turbulent situation together, but now we all have to take the next step – to look beyond ‘business as usual’ to ensure business continuity through uncertain times.

Maintaining PR success in a busy period – leaping ahead requires a solid strategy

We were all so grateful for the extra Leap Day with February filled with long to-do lists, back to back campaigns and an intense period of media pitching...

Is it time to give your communications strategy a spring clean and a de-clutter?

As Q1 draws to a close, we've had enough time to reflect on 2019 and its successes. Here’s our checklist of four marketing and PR must-do’s that could help your business blossom this spring...

Three reasons to attend an IBA Digital B2B Communications Breakfast Briefing

In H2 2019 IBA has been ‘on tour’, running a series of breakfast briefings charting the changes we’ve seen in digital B2B communications. We brought together B2B marketers in Lincoln, Cambridge, Nottingham, Reading and Oxford – it has been a…

The rationale behind the press release

The debate over whether PR and communications pros should bother with press releases is ongoing. It’s not that the tide has completely turned against the press release, it’s more of an ebb and flow, but in the transition to a…

Get value from B2B blogging – things to get right

There can be many reasons why getting a company blog off the ground can be a bit of a chore for businesses: The investment of time and resources, the lack of skilled copywriters, the belief that their products and services…

Putting a spring in our clients’ step – the power of B2B PR

April marks the start of the second business quarter and, for a lot of countries, the start of the Easter holidays. Here at IBA, the team is looking forward to take some time to reflect on what has been an…