Post by: IBA International in Strategy
Remember that old PR mantra “it’s not what you know, it’s who you know” said rather cockily by PR execs to describe their ‘special’ relationship with journalist? At IBA we have always known this is not the case.
Post by: IBA International in Monthly Roundup
Whether you’ve been rejoicing at the kids going back to school, or looking forward to early autumnal evenings, there’s been no shortage of exciting projects here at the IBA office.
Post by: IBA International in Comment
With TikTok videos being short, sharp and structured, it’s hard to stop the endless scrolling we catch ourselves doing. This has inevitably meant B2C influencing has already found its way on to the app – but does TikTok have any…
Post by: IBA International in Industry Spotlight
From virtual interactive tours and eSignatures to Smart Homes, drones and hyper-localized advertising, our latest industry spotlight explores the top five PropTech innovations disrupting the traditional real estate and property management ecosystems...
Post by: IBA International in Monthly Roundup
As the old tale goes, when August hits the work slows down due to holiday disruption, but not here at IBA. This month has been another success, keeping us busy through the “silly season”. So, let’s get straight to it!
Post by: IBA International in Strategy
While they may not yet feel the effect, sustainability pressures for B2B organizations are just around the corner, and here at IBA we’ve been actively positioning our clients as sustainable, brand leaders in their relevant markets...
Post by: IBA International in Strategy
Take a detailed walk through the benefits of pursuing verticalized content in this week’s Throwback Friday – and if you’re still hungry for more insights, download our free B2B marketing research report.
Post by: IBA International in Strategy
Signal theory and correct patterns of PR activity are never more crucial than during a campaign targeting new geographies or industries. Beware, even organizations that may have a big reputation in one industry will not necessarily become instant big news…
Post by: IBA International in Monthly Roundup
The month of July has been a busy one which has not disappointed, both in and out the office. We’ve had football finals in front of screaming fans, “Freedom Day” and last but certainly not least, we launched with a…
Backlinks: To pay or not to pay?