Getting back to business: Focus on the opportunities rather than the challenges

No-one knows how long social distancing will last but it’s time to start adjusting. Here at IBA we’re helping organizations move forward and think about business post-COVID-19.

Is it time to give your communications strategy a spring clean and a de-clutter?

As Q1 draws to a close, we've had enough time to reflect on 2019 and its successes. Here’s our checklist of four marketing and PR must-do’s that could help your business blossom this spring...

Give your blogs wings

Winning third-party endorsement from journalists and key influencers Research shows that content is having a significant impact on B2B buying decisions. The B2B buying cycle is changing, with decision makers taking more ownership of the top of the sales and…