Post by: IBA International in Strategy
From the personal blogs of the early days of social media to present-day ones written by bots, blogs have come along way from their humble beginnings. But it seems, a lack of resources and low quality AI generation has led…
Post by: IBA International in Comment
Just like the latest social media apps, from Clubhouse to TikTok, there’s always something new ‘in vogue’. These are usually short-term and usually more tailored to the consumer market - podcasts and video, however, continue to make a name for…
Post by: IBA International in Strategy
As Q1 draws to a close, we've had enough time to reflect on 2019 and its successes. Here’s our checklist of four marketing and PR must-do’s that could help your business blossom this spring...
Post by: IBA International in Comment
Winning third-party endorsement from journalists and key influencers Research shows that content is having a significant impact on B2B buying decisions. The B2B buying cycle is changing, with decision makers taking more ownership of the top of the sales and…