Post by: IBA International in Strategy
In the age of AI brand safety must be on the mind of PR and marketing professionals to ensure they harness the good, not the bad from AI tools.
Post by: IBA International in Strategy The Spin Bin
Simple steps to build Brand Equity into your 2024 B2B Marketing campaign
Post by: IBA International in Strategy
The Drum recently highlighted that 61% of B2B tech buyers believe corporate brand messaging is too vague to actively represent their brand and attract buyers.
Post by: IBA International in Business Continuity Strategy
The power of a recognizable, clear, and distinctive B2B brand has often been underestimated – and underinvested.