Post by: IBA International in Strategy The Spin Bin
Simple steps to build Brand Equity into your 2024 B2B Marketing campaign
Post by: IBA International in Strategy
The Drum recently highlighted that 61% of B2B tech buyers believe corporate brand messaging is too vague to actively represent their brand and attract buyers.
Post by: IBA International in Business Continuity Strategy
The power of a recognizable, clear, and distinctive B2B brand has often been underestimated – and underinvested.