Seeing is believing: How to make an impression on younger B2B buyers in 8 seconds

According to a new survey by LinkedIn, social video is now the most “compelling and trusted format” influencing B2B buyers in the technology market.

Budget cuts, new media formats, and of course AI: What’s on the B2B marketing radar right now

The year’s halfway point is in sight and we’re keen to see what trends have come to fruition and what factors are still at play for PR and Marketing teams.

Has cutting comms budgets during coronavirus been a wake-up call for businesses?

Everyone will want to get back to business as usual as soon as possible after the pandemic, but budgets won’t instantly be the same as they were before. Here’s how you can still achieve great PR results while avoiding large…