The ‘AI century’ is here, but how effective really is it in PR?

Evidence suggests almost every industry wants a slice of the AI-pie, and it seems the public relations sphere is not immune.

How IBA clients have seized the initiative as lockdown eases

Whether lockdown has felt like a few weeks or a lifetime, the good news is that we seem to be coming into the exit phase – and it’s time to start capitalizing on opportunities and making up for those lost…