Doom and gloom with Lockdown and Brexit? The stats tell a different story

We’re about to release our eye-opening international market research report. IBA Primary Research highlights how B2B businesses across the globe see market opportunities for international business – and identify obstacles on the way.

IBA in the news: A hat-trick of B2B marketing topics hit the headlines

Following on from our last round-up of highlight IBA contributions to influential PR & marketing media outlets, the IBA team have continued to share industry thought leadership with B2B marketers.

Calling UK SMEs – the world could be your oyster post Brexit

How to navigate the marketing dilemma when every penny counts In this blog we examine how UK SMEs can expand into promising new markets after Brexit. Stay tuned as the series will next look into how the world can take…

Why now is the time to roll out your marketing campaigns to reach new markets and new geographies

After unprecedented global disruption, businesses are looking to revive plans to reach new markets and geographies. But how do they move their products and services into markets where they have little brand presence and face well-established competitors?